Senior Creative Content

• Develop creative content ideas and write for digital campaigns (social posts, landing pages, video scripts, banners, ads…)

• Collaborate closely with the Design and Digital teams to ensure brand consistency across all touchpoints

• Edit, refine, and oversee content quality from internal teams or freelancers

• Conduct audience insight research to tailor content to platforms and campaign goals

• Track content performance through metrics such as CTR, engagement, conversion… and recommend improvements

• Participate in regular brainstorming sessions to develop new creative directions

• Manage timelines and content deliverables to meet deadlines and quality standards

• Ensure all content aligns with brand voice and communication objectives

• At least 2 years of experience in marketing or creative content writing, preferably in digital or agency settings

• A portfolio showcasing previous content or campaigns

• Strong writing and editing skills in Vietnamese (English is a plus)

• Experience writing for various industries such as Game, martech, spa, comestics, F&B, tech, retail, ...

• Familiarity with SEO or SEM content is an advantage

• Quick ideation skills and adaptability to change

• Creative mindset with strong trend sensitivity

• Ability to manage multiple content projects simultaneously

• Good critical thinking and feedback-handling skills