Senior Content Executive

Plan and execute a content strategy that drives high performance of content planning and lead generation, manage to deliver of digital content: social post, advertising material, print ads, these material support to create lead generation/ data/ sales, organic platform engagement.
Drive the creation of original concepts that result in compelling communication while maintaining a clear and consistent brand voice.
Ensure static content has appropriate messages optimized based on customer journeys, customer intent as well as input from Performance Team.
React to lead generation performance analytically in order to improve quality of future ad work.
Ultimately a static content's quality and execution is judged through cost effective lead generation.
Study and understand industry knowledge to develop content plans to reach the target audience, insights and competitors' activities.
Work closely with Design & Performance team to make sure all materials will be aligned with the concept.
Provide creative thoughts/ ideas for digital campaigns/ proposals.
Understanding different language styles that appeal to various target markets.
Update the creative team about social, cultural & industry trends that are relevant to creative & content development.
Research and manage potential content trends.