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Position Overview
We are looking for a highly motivated and experienced Sales Executives to join C'est Bon Bakery. This is a unique "player-coach" role for a proven sales professional who is ready to take on a leadership challenge. Initially, you will be responsible for single-handedly driving our B2B sales efforts, from lead generation to closing deals, and achieving ambitious sales targets. Once you have established a successful sales framework and proven your ability to grow our client base, you will be tasked with recruiting, training, and leading a high-performing sales team.
This is a foundational role with a direct path to senior leadership for the candidate who can demonstrate outstanding sales performance and strategic vision.
Key Responsibilities
Phase 1: Sales & Business Development (Initial Focus)
· Personally drive the entire B2B sales cycle by researching and identifying potential customers, including catering companies, hotels, restaurants, schools, coffee shops, and supermarkets.
· Execute hands-on lead generation, including cold calling and networking, to connect with key decision-makers within Vietnam's F&B industry.
· Schedule and conduct compelling sales presentations and product tastings to prospective clients.
· Negotiate contracts and close agreements to consistently meet and exceed individual monthly and quarterly sales targets.
· Develop and maintain a robust sales pipeline, meticulously tracking all activities in our CRM system.
· Build strong, long-lasting customer relationships by understanding their needs and positioning C'est Bon Bakery as their preferred supplier.
Phase 2: Team Building & Leadership (Future Focus)
· Following demonstrated success in achieving sales targets, you will recruit, hire, and onboard a team of Sales Executives.
· Train, mentor, and manage the sales team, fostering a culture of success and accountability.
· Develop and implement strategic sales plans that expand the company's customer base and ensure its strong market presence.
· Set team sales quotas, monitor performance, and provide coaching and performance management as needed.
· Analyze market trends and competitor activity to identify new opportunities for growth.
· Proven track record of success in B2B sales, with quantifiable achievements in exceeding sales targets. Experience in the food & beverage, hospitality, or wholesale industry is strongly preferred.
· Demonstrated expertise in the full sales cycle, from prospecting and lead qualification to negotiation and closing deals. You must be a "doer" who is not afraid to roll up your sleeves.
· Exceptional communication, presentation, and interpersonal skills, with the ability to build rapport and trust with decision-makers at all levels.
· Strong leadership potential or prior experience in mentoring junior sales staff.
· Entrepreneurial mindset with a high degree of self-motivation, discipline, and a results-oriented approach.
· Proficiency in CRM software and the Microsoft Office Suite.
· Fluency in Vietnamese is required; professional proficiency in English is a strong advantage.
What We Offer
· A competitive base salary combined with an aggressive, uncapped commission structure based on your sales performance.
· A significant leadership opportunity to build a sales department from the ground up.
· Direct impact on the growth and success of C'est Bon Bakery.
· Autonomy to develop and implement your own sales strategies.
· Clear and rapid career progression based on performance.
How to Apply
Interested candidates should submit their CV and a cover letter outlining their relevant experience and motivation for joining our team via Vietnamworks
Competitive base salary plus commission
Training and support from an experienced team
Opportunities for career advancement within a growing company
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