Performance Marketing Specialist (Paid Media)

Founded in 2016, Katalon is the category leader in AI-augmented software testing, empowering hybrid testers—those blending manual, automation, and AI skills—to deliver exceptional digital experiences. Katalon enables software teams of any size to deliver world-class customer experiences faster, easier, and more efficiently.

Since its first launch, Katalon has experienced tremendous growth, serving more than 30,000 teams across 80+ countries, many of which are in the Fortune Global 500. Katalon has been named a G2 Leader in software testing for 11 consecutive quarters and a Great Place to Work for three consecutive years.

Overview

Katalon is seeking a strategic and results-driven Performance Marketing Specialist to lead global acquisition campaigns across key paid media channels. This role will play a critical part in driving qualified pipeline through both broad demand capture and targeted ABM (Account-Based Marketing) programs. The ideal candidate brings deep experience in B2B SaaS performance marketing, with a proven ability to translate data into insights, manage budgets effectively, and scale programs that engage decision-makers across the buyer journey.

Responsibilities

• Plan, execute, and optimize full-funnel paid acquisition campaigns across platforms such as Google Ads and LinkedIn Ads, driving global lead generation and pipeline growth.

• Collaborate with the ABM Campaign team to design and manage account-based paid advertising programs, including precise audience targeting, custom messaging, and campaign sequencing to engage high-value accounts.

• Collaborate with the ABM Campaign, sales, and operations teams to align paid strategies with target account lists, intent signals, and buyer personas.

• Own and optimize campaign budgets, ensuring efficient allocation to maximize ROI across regions and segments.

• Partner with cross-functional teams (content, design, product marketing) to deliver cohesive and high-performing campaigns tailored to key segments and accounts.

• Monitor and analyze campaign performance, delivering insightful reporting and recommendations for continuous improvement.

• Continuously refine ad creatives, targeting, and landing pages to improve engagement and conversion metrics.

• Experiment with emerging platforms such as Reddit Ads and Meta Ads to identify new acquisition opportunities.

• Develop and maintain campaign performance dashboards and share strategic insights with stakeholders.

• Over 2 years of hands-on experience in performance marketing across both agency and in-house environments, with strong potential candidates with around 1 year of relevant experience also warmly welcomed.

• Proven success in managing Google Ads and LinkedIn Ads, including ABM-specific paid campaigns and retargeting strategies.

• Experience executing ABM paid advertising campaigns, using platforms like LinkedIn Matched Audiences, custom segments, and IP-based targeting.

• Strong understanding of audience segmentation, funnel stages, and intent-driven targeting within ABM frameworks.

• Ability to manage and optimize budgets across multiple global regions with a focus on pipeline influence and ROI.

• Advanced analytical skills and proficiency in tools such as Google Analytics, Metabase, HubSpot, or equivalent.

• Strong communication skills in English, with the ability to synthesize complex data into clear strategies.

• Self-motivated, organized, and able to manage multiple projects with shifting priorities in a fast-paced environment.

• Familiarity with emerging platforms like Reddit Ads, Meta Ads, Connected TV is a plus.

Job Benefit

At Katalon, we bring together self-starting, open-minded, and talented people while actively promoting a transparent and growth-enabling working environment. But don’t just take our word for it. Take a better look below!

• Competitive Pay & Bonuses: We believe in rewarding great work! You'll receive an attractive salary package plus performance bonuses to help you meet your financial goals.

• Your Health & Happiness Matter: Take care of yourself with our comprehensive health coverage, flexible work options, and generous time off. We understand that life happens outside of work too!

• Location-Tailored Benefits: Enjoy a complete