Optimization Executive (Performance Marketing)

OBJECTIVES

We are looking for a Performance/ Optimization Executive to join our team, who will be providing planning, daily digital campaign execution, and analysis to improve our client’s marketing performance. You will also be part of a growing multifaceted digital optimization team that develops advanced analytic solutions for top companies across the industries.

PMAX PERKS FOR THIS POSITION

• Partnership: Premium partner of Facebook, Google, Appsflyer, and Zalo. Continuously updated training programs directly from Google, Facebook, Tiktok, Admicro, …
• PMAX Team: Support from Expertise Team (specialized in innovation, channel knowledge, SWAT for projects) and senior colleagues to grow fast-track along with guidance from conscientious line manager.
• Career Development: Clear career path (8 levels) with transparent assessment criteria to step up. Upgrading your level with performance appraisal every 6 months or at any time as long as you meet the expectations of the next level thanks to your achievements and values.
• Challenges: PMAX’s Optimization Executive has the opportunity to work more deeply with each solution, understand more about other factors affecting the customer’s business besides Paid Media and make appropriate recommendations such as Digital Branding, Strategy, Commercial, Creative, Tech & Data, Owned/Earned Media,…
• PAXY: Advanced media system created and developed by Internal PMAX to support automated performance marketing activities from data processing, advertising optimization, insight analysis, making recommendations on plans and reports

JOB DETAILS

Media Planning (20%)

• Plan the digital media plan as a solution for the client’s problem.
• Develop the quarterly and annual media plan, budget allocation
• Daily planning budget and tasks to deliver on time with acceptable result/ outcome.

Digital Campaign Execution (70%)

• Responsible for the execution, the day to day running of all search, social, and display advertising campaigns (with instructions of LM)
• Measure and report performance of all digital marketing campaigns, and assess against goals (CPL, CPO, ROAS, CAC,…)
• Identify trends and insights, and optimize spend and performance based on the insights.

Report & Analytics (10%)

• Generate Campaign Reporting to have key learning for upcoming projects

Must have:

• Self-motivated, can-do attitude, bring optimism and positive energy to the team
• Fast-self-learning, want to grow & develop yourself at the max speed
• Have the ability to work under pressure (big big pressure)
• Analytical skills & problem-solving skills
• Project management skills with the ability to handle multiple tasks and campaigns with an intensive workload.

Good to have:

• 1-year experience in marketing team or media agency background.
• 1-year experience in Google Ads, Facebook Ads.
• Effective verbal and written communication skills in English