Marketing Executive

THE JOB BRIEF

The Content Marketing position is primarily responsible for creating and managing creative the content on social media platforms to drive brand or product awareness, interaction, and engagement with customers.

This role requires excellent writing skills along with a deep understanding of online marketing principles and social media platforms.

KEY RESPONSIBILITIES:

Content Development: Develop and implement a comprehensive content based on market research, business objectives.

Creative Content Creation: Produce diverse and creative content including blog posts, articles, videos, infographics, images, and other content formats to attract and retain audiences.

Content Management: Manage and update social media channels, websites, and other platforms with fresh and compelling content.

SEO Optimization: Optimize content to improve rankings on major search engines, increasing the visibility of content.

Analysis and Measurement: Monitor and analyze the performance of content strategies, evaluate effectiveness, and adjust to meet business goals.

Collaboration and Integration: Collaborate with other departments such as Market Research, HR, and IT to ensure content is integrated into the overall company strategy.

• Bachelor’s degree
• Excellent writing skills and content editing ability.
• Deep understanding of SEO, web analytics, and digital marketing tools.
• Ability to work independently.
• Creativity and thinking ability.
• Strong communication skills in both English and Vietnamese
• Well versed with Graphic Design.
• Familiarity with social media platforms and online marketing trends.