Marketing Executive

Job Summary: The Marketing Executive in the External Traffic Department is responsible for identifying, initiating, and managing projects that attract diverse online audiences, generating leads for our online gambling platform. This role requires a deep understanding of the Vietnamese market, resourcefulness in navigating marketing challenges, and the ability to collaborate effectively with local agencies and vendors.

Key Responsibilities:

• Project Initiation and Management:

• Research and develop innovative projects to drive external traffic, such as movie/drama streaming sites, sports match streaming platforms, and engagement in online communities like Telegram groups and forums.

• Oversee the execution of these projects, ensuring alignment with company objectives and legal regulations.

• Lead Generation and Conversion:

• Design strategies to convert indirect traffic from various platforms into qualified leads for the sales team.

• Collaborate with the sales department to optimize lead conversion processes and improve overall sales performance.

• Market Research and Analysis:

• Conduct comprehensive research on the Vietnamese market to identify trends, opportunities, and potential challenges in the online gambling sector.

• Analyze data from ongoing projects to assess performance, generate insights, and recommend improvements.

• Collaboration with Agencies and Vendors:

• Establish and maintain relationships with Vietnamese marketing agencies and other relevant contacts.

• Coordinate with external partners to ensure project objectives are met, and Key Performance Indicators (KPIs) are achieved.

Qualifications:

• Education:

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• Experience:

• Have experience in marketing field

• Demonstrated experience in the Vietnamese market, with a strong network of local marketing agencies and contacts.

• Skills and Competencies:

• Proficiency in digital marketing strategies, including SEO, social media marketing, and content creation.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Excellent communication and interpersonal skills for effective collaboration with internal teams and external partners.

• Fluency in Vietnamese both written and spoken, and to be able to communicate in English.

• Ability to work independently, manage multiple projects simultaneously, and meet deadlines.