Marketing Executive

VIA Education provides international education programs for music and performing arts, the latest and best research, curriculum and training for teachers and the highest quality materials and publications in order to raise the standard of music and performing arts education in Vietnam and build both a cutting edge and sustainable arts community.

• School Curriculum Consultancy: Arts Curriculum Consultancy, After-school Program, Primary/ Secondary/ High school, In-school Program…
• Enrichment Products: Teacher Training, Publishing, Arts Nation School Model, Arts Nation Licensing Model, Arts Nation Mergers and Acquisitions…

We are now looking for a highly motivated, customer-focused, creative thinking, data-driven, and deadline-oriented professional to join our marketing team to drive the awareness of Armuli with Arts Nation through various online and offline marketing activities in Vietnam.

Job Description:

Marketing strategy & planning:

• Contribute to the development of the long-term marketing plans and strategies to achieve our business goals on the basis of analyses, marketing evaluations, analyses of historical trends
• Develop communication plans, event plans, and execution plans based on the approved marketing plans (including budget)
• Develop a detailed work plan for the given scope/workstream based on the overall plan
• Coordinate and collaborate with Embassy Education’s internal and external resources to optimize the brand’s influence and impact, driving leads and new customer conversion.

Workstream execution:

Your scopes will be aligned with your line manager, including but not limited to some of the following:

• Develop detailed content for social channels (including Facebook, Instagram, Linked In, YouTube, and TikTok…), website, PR, and email marketing… in Vietnamese and English
• Reply to messages and comments on our channels following the process and guidelines
• Write a visual brief and work closely with the designer or third-party providers to deliver design items such as social media posts, digital banners, invitations, certifications, backdrops, POSM, OOH materials, booklet…
• Work closely with the cameraman, media team, or third-party providers for shooting and filming
• Plan and organize events such as open days, workshops, webinars, and other brand/marketing activities…
• Setup or create paid/organic performance campaigns across social media and our own media
• Monitor and optimize the performance campaigns to ensure the best outcome of the spending
• Analyze the campaign data and suggest any changes to the plan if needed for better result
• Implement other marketing activities based on the strategy at each period
• Collaborate with other members, and departments (including the Admission and Academic department) to ensure timely materials delivery.

Report & Analysis:

• Measure and report performance of all the assigned marketing campaigns/activities (including digital marketing) and assess against goals (ROI and KPI) with insight and plan for further improvement

Coordinating & supporting:

• Coordinate and support other team members within and outside the marketing team when needed