Market Research (HCM)

Job Family Description

• Influence systematic brand/franchise decision making by developing and implement
  implementing appropriate market research plan, timeline, and budget in a compliant
  manner
• Effectively partner with multiple internal stakeholders to understand business issues
  and design appropriate market research and develop actionable insights
• Leverage relevant insights, including primary research, secondary data, competitive
  intelligence, syndicated reports and databases to present a wholistic view of business
  situation and performance

Key Responsibilities

• Collaborates proactively with extended marketing team to understand and address key
  business decisions including strategy development, forecast assumptions, execution
  choices and performance measurement
• Develops and implements market research plan, timeline, and budget in a compliant
  manner in collaboration with marketing teams and other stakeholders as aligned to
  business & strategic priorities
• Engage with external market research agencies to ensure appropriate methodologies
  are incorporated, Including the use of innovative approaches and integration with
  secondary data as appropriate
• Leverages relevant insights, including primary research, secondary data, syndicated
  reports and databases, and integrates these into a compelling story to guide business
  decisions
• Identifies specific metrics and mechanisms to measure benefits and plans to activate
  these mechanisms at the required time. Monitors benefits against what was predicted
  in the business case. (KPI tracking and management)
• Sometimes specific roles include incremental skills within market-specific domains
  (oncology, vaccine, etc.)

• From 7 years of experience in market research in pharmaceutical or consumer health
  categories.
• Fluent in English
• Have experience in researching for regional projects covering multiple markets is a plus
• Skill in stakeholder management and project management
• Graduated with bachelor's degree