Key Account Executive

Sales & Account Management

• Meet monthly sales and profit targets.

• Visit at least 15 customers per week including hotels, restaurants, cafes, and food processors.

• Develop new customers and grow existing accounts.

• Build strong, long-term relationships with key contacts (chefs, purchasing, F&B managers, general managers).

• Proactively follow up by email and digital platforms to ensure customer satisfaction.

• Introduce CFF products and solutions, understand customer needs, and close deals.

• Fill in tender lists, prepare quotations, and manage customer orders.

• Support customer service with accurate order handling and delivery coordination.

• Handle customer complaints about product quality, delivery, etc.

CRM & Reporting

• Maintain accurate customer records and updates on digital CRM platforms.

• Monitor competitors and customer feedback, compile and analyze data.

• Prepare and submit reports on time as requested by management.

• Be proactive and organized, using Excel and reporting tools for tracking sales and performance.

Debt Collection Support

• Assist accounting to collect outstanding payments (only when customers have paid off).

Prospection & Business Development

• Engage in active prospection by phone, in-person visits, and networking.

• Present and promote new products effectively to potential clients.

Event Participation

• Join and interact with customers at all events related to brand promotions.

• Be prepared to attend evening events with suppliers and customers when necessary.

• During trade visits in the market, ensure supplier agenda and objectives are supported and followed.

•University’s degree in Business, Marketing, or related fields.

• Proven experience in Horeca sales or key account management in the food industry.

• Excellent knowledge of MS Office, especially Excel.

• Proactive, motivated, dynamic, with strong communication and negotiation abilities.

• Fast learner with a passion for sales and the ability to deliver engaging presentations.

• Good understanding of marketing, prospecting, and client relationship management

• Dynamic, proactive, and motivated.