Digital Marketing Specialist

WHAT ARE EIY PUBLIC SPEAKING CHARACTERISTICS?

● We create value (ROI): we commit to deliver high-valued courses so that learners can develop their Public Speaking and Communication skills after the course.

● We train professionally: we commit to professionally deliver all training courses at global training standard.

● We create reliability: we create a feeling of home such as “passionate, supportive, expressive” to help learners express who they are without being afraid of judgement when delivering ideas on stage.

● We tailor: we tailor training program and feedback based on each learner’s level, ability and need.

● We make impact: we enjoy learner’s success by having them apply what they have learned at EIY to their personal and professional lives.

● We commit to specialization: if you are looking for an organization providing in-depth training and practicing of Public Speaking and Communication, here is EIY Public Speaking.

Key Responsibilities

Integrated Digital & Media Performance

• Identify our buyer persona to better target identified audiences.

• Plan, launch, and optimize performance marketing campaigns across Meta Ads, Google Ads, Linkedin Ads and Zalo.

• Plan & conduct email marketing on Mailchimp.

• Manage full-funnel campaign structure (awareness - engagement - conversion) with channel-specific tactics.

• Monitor, test, and scale paid ads based on KPIs: CPL and ROAS.

• Track ad-driven traffic and conversion on website.

Analytics & Reporting

• Use Google Analytics, Meta Pixel to track performance.

• Provide weekly/monthly reports with key learnings, CPL, ROAS.

Collaboration & Coordination

• Work closely with Marketing Manager to amplify campaign impact across social and owned media.

• Work closely with Designer, Content Creator & Video Editor to generate advertising assets including video, graphics, ad copy, and landing page.

• Work closely with B2C Sale Team & B2B Sale Team to update the lead status & optimize.

• Bachelor's degree in Digital Marketing, Marketing, or a related field.

• 2+ years of experience in digital marketing.

• Proven success in performance marketing, focus on conversion objective in Google, Facebook.

• Strong ability to interpret campaign data and identify optimization opportunities.

Salary &