Digital Marketing Specialist

Objectives of this role

• Develop and implement digital marketing strategies aligning with the

company’s goals.

• Conduct research/analysis to understand/ segmentize the target audience

and identify marketing opportunities.

• Create and execute campaigns across various digital channels (Email,

website, Zalo OA).

• Measure and analyse campaigns’ success using data and analytics tools.

• Overall responsibility for delivering an Omni-channel experience for the

brand across channels including digital initiatives, social media, mobile,

website.

Your responsibilities

• Work with brand teams to translate Customer engagement plans into

Omnichannel journeys

• Run omnichannel campaigns development & execution on relevant

platforms, in line with global/ local standards, tools (GetResponse, Content

Factory, Promomat, MyServier) and processes.

• Standardization of tactical omnichannel planning, incl. automated channel

approach, content, engagement

• Responsible for engagement with agencies and cross-functional teams (i.e.

Marketing, Medical, CE, IS) to ensure smooth content and campaign

deployment.

• A bachelor’s degree in Mass Communication, English, Visual Design, Marketing.

• 2+ years of demonstrable experience in marketing or digital marketing roles, preferred in pharmaceutical field.

• Strong analytical skills to understand data, study metrics, and align strategies.

• Fluent English language knowledge and skills (written and oral), strong interpersonal communication, persuasion, skills ability to work cross-functionally.

• Strong execution skills with proven delivery of outstanding results.

• Innovative thinker with a keen eye for detail and identifying trends.