Digital Marketing Executive

Social Media Management:

• Set up and manage social media accounts (Facebook, Twitter, LinkedIn, Pinterest, YouTube, etc.).

• Develop and maintain a social media content plan and posting schedule.

• Create, schedule, and publish posts, including status updates, videos, photos, and tweets.

• Promote pages and grow account followers through strategic engagement.

• Track performance metrics and generate social media analytics reports.

• Respond to comments, messages, requests, and mentions while moderating interactions.

• Upload and optimize YouTube videos with relevant tags.

• Organize and maintain YouTube playlists for better content visibility.

• Develop and execute social media promotional strategies.

• Participate in groups by joining, creating, and engaging in discussions.

• Manage social media tools (Hootsuite, Tweet Deck, etc.).

• Monitor link performance using tracking tools (e.g., Bit.ly).

• Ensure social media accounts are promoted across marketing materials, websites, blogs, and email signatures.

Email Marketing:

• Oversee email marketing platforms (HubSpot, Zoho, etc.).

• Maintain and update subscriber and lead lists.

• Create and schedule promotional email campaigns.

• Send follow-up emails to nurture leads and improve engagement.

• Manage and update email autoresponders.

• Design and distribute email newsletters.

• Proofread and optimize email content for clarity and impact.

• Monitor and respond to email inquiries.

• Track and report on email marketing performance.

Qualifications & Experience:

• Bachelor‘s degree in marketing, Communications, Digital Media, or a related field (preferred but not mandatory).

• 2-3 years of experience in social media management and email marketing.

• Familiarity with digital marketing trends, best practices, and audience engagement strategies.

Technical Skills:

• Proficiency in social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, TikTok).

• Experience with social media management tools (Hootsuite, Buffer, Tweet Deck, etc.).

• Hands-on experience with email marketing software (HubSpot, Zoho, Mailchimp, etc.).

• Basic knowledge of SEO, content marketing, and online advertising.

• Familiarity with analytics tools (Google Analytics, Facebook Insights, etc.).

• Understanding of link tracking tools (Bit.ly, UTM parameters).

• Graphic design skills (Canva, Adobe Photoshop, or similar tools) are a plus.

• Basic video editing skills (for YouTube and social media) are an advantage.

Soft Skills:

• Strong written and verbal English communication skills.

• Strong time management and organizational skills.

• Ability to work independently and collaboratively in a team.

• Adaptability to fast-changing digital trends.