Digital Marketing Executive

Social Media Management:

• Set up and manage social media accounts (Facebook, Twitter, LinkedIn, Pinterest, YouTube, etc.).

• Develop and maintain a social media content plan and posting schedule.

• Create, schedule, and publish posts, including status updates, videos, photos, and tweets.

• Promote pages and grow account followers through strategic engagement.

• Track performance metrics and generate social media analytics reports.

• Respond to comments, messages, requests, and mentions while moderating interactions.

• Upload and optimize YouTube videos with relevant tags.

• Organize and maintain YouTube playlists for better content visibility.

• Develop and execute social media promotional strategies.

• Participate in groups by joining, creating, and engaging in discussions.

• Manage social media tools (Hootsuite, Tweet Deck, etc.).

• Monitor link performance using tracking tools (e.g., Bit.ly).

• Ensure social media accounts are promoted across marketing materials, websites, blogs, and email signatures.

Email Marketing:

• Oversee email marketing platforms (HubSpot, Zoho, etc.).

• Maintain and update subscriber and lead lists.

• Create and schedule promotional email campaigns.

• Send follow-up emails to nurture leads and improve engagement.

• Manage and update email autoresponders.

• Design and distribute email newsletters.

• Proofread and optimize email content for clarity and impact.

• Monitor and respond to email inquiries.

• Track and report on email marketing performance.