Content Marketing Specialist

• Develop Content Calendar:
  • Create a content calendar that includes informative blogs and social media posts.
  • Ensure that content is aligned with our target audience's interests and needs.
  • Schedule and coordinate content publication across relevant platforms.
• Conduct a Content Audit:
  • Assess the effectiveness of existing content in meeting our objectives.
  • Identify content gaps and areas for improvement.
  • Collaborate with the team to repurpose or enhance existing content.
• Develop Content Marketing Strategy:
  • Create a content marketing strategy that focuses on addressing client pain points and showcasing our expertise.
  • Define key performance indicators (KPIs) to measure the success of the strategy.
  • Collaborate with the team to align content with the buyer's journey.
• Plan and Execute Multi-Channel Content Campaigns:
  • Create and manage content campaigns across various channels, including website, blog, social media, and email.
  • Ensure that content is optimized for SEO and user engagement.
• Support launching Targeted Lead Generation Campaigns:
  • Create and develop content for lead-generation campaigns through channels such as email marketing and social media advertising.
  • Optimize campaign content for maximum conversion and audience engagement.

1. The main challenge for this position:

Here's what awaits you:

• Content Chameleon: Be a grammar guru, ensuring flawless English while adapting your writing style to F.Learning's unique brand voice across all platforms.
• Brand Voice Superhero: Become the guardian of F.Learning's voice, wielding it consistently across all platforms while maintaining its core power.
• Wordsmith Wizard: Transform dry content! Use your creativity to spark curiosity, ignite imaginations, and bring learning to life with vivid language.

2. How to overcome the challenges:

• Age: 23-30 Years old (Preferred)
• A bachelor's degree or higher in marketing, or communication is an advantage, though other degrees are often acceptable, or an equivalent combination of education and experience.
• Excellent written and verbal communication skills. Knowledge of SEO best practices is an advantage.
• Proven experience in B2B content marketing and social media management. Proficiency in content management and social media platforms.
• You are a proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with exceptional attention to detail in execution.
• Positive, can-do attitude. Strong analytical skills to assess content and campaign performance.
• Team player with the ability to work independently and autonomously.
• Flexibility to adjust to the dynamic nature of a startup.

But you won't go at it alone! F.Learning is here to help you with:

• Supportive environment: Our team thrives on continuous learning, collaboration, creativity, and a can-do attitude.
• Global exposure: Work with clients from diverse industries, enhancing your intercultural skills.

Growth opportunities: We invest in your professional development with learning opportunities and career advancement.

And FYI, Life at F.Learning is PRETTY AWESOME!

• We treat people like, well, people. Respect and open communication are our superpowers.
• No drama, just results. We focus on getting things done and having fun along the way.

Snacks. Lots of snacks and some chatting. Because who can conquer words on an empty stomach and a daunting spirit?

• Work with our clients (99% are foreign organizations/companies in many different industries) to have opportunities to improve your intercultural skills.
• Salary: Negotiable with 13th-month salary and bonus based on performance.
• Holidays bonus: International Workers’ Day, Vietnam’s National Day, Lunar New Year.
• 12 leave days & 4 sick leave days per year
• Performance review every year.
• Annual periodic health examination.
• Insurance packages for employees include social insurance and premium health insurance.
• Funded break-release twice a year and other interesting events.
• A comfortable working space that supports thoughts wandering, ideas seeking, and freedom inspiring.
• Working hours: 8:30 am – 6:00 pm (including 1.5 hours for lunch break).

To apply, please submit your resume, a cover letter detailing your relevant experience, and any relevant portfolio samples showcasing your content and social media marketing achievements.

F.Learning is an equal opportunity employer and a forward-thinking workplace that values innovation and creativity. We welcome candidates from all backgrounds to apply.