Content Marketing Executive

The Day-to-Day Activities:
Website Content:
- Develop and execute content plans for daily website articles.
- Conduct thorough keyword research to identify search intent and optimize content for search engines to drive organic traffic.
- Write clear, concise, and engaging articles that educate and inform our target audience.
- Select relevant and visually appealing assets (images, videos, infographics) to enhance website articles
Social Media Content:
- Develop engaging and shareable content for various social media platforms (TikTok, Youtube).
- Develop content formats including text, images, videos, and interactive elements.
- Execute brand-appropriate content (write ion for video production) ensuring they capture the audience's attention and align with content strategy.
- Stay informed of the latest trends in social media algorithms, platform features, and user behaviors.
- Adapt content strategies based on current social media landscapes.
In-app content:
- Craft concise and targeted content for app push notifications, ensuring maximum user engagement.
Data-driven analytics:
- Track and analyze the organic performance of social media, public relations, and content marketing activities and provide data-driven recommendations to optimize strategy and improve results.
The Weekly/Monthly Activities:
PR Content:
- Create, implement, and manage public relations programmes that are in line with the company's vision and business objectives to generate positive brand awareness.
Cross-functional Collaboration:
- Work with cross-functional regional and local teams to deliver campaigns and timelines
- Work with video and design team to plan and ability to make things happen quickly with teams.
- And other tasks as assigned by Line Manager

Minimum 3 years of experience in scale of digital marketing projects within stock, crypto, fintech industry
Excellent writing skills with a strong grasp of SEO best practices
Strong understanding of various social media platforms and their algorithms
Strong time management skills; ability to thrive in a fast-paced environment, and to manage multiple, competing priorities simultaneously
Fluency in both English and Vietnamese
Highly self-motivated, independent and well-organised
Able to work under pressure and manage timelines effectively
Bonus points if you have:
- Experience with video scriptwriting and video editing software
- Familiarity with app push notification platforms
- A passion for staying up-to-date on the latest content marketing trends
- A basic knowledge of financial industry and product development (Stock, Crypto, FX)

Attractive packages (18 million - 23 million VND)
Performance Bonus (Monthly, Quarterly, Yearly)
12 Annual Leaves/Insurances...
All Ideas are appreciated - No barriers - No limitations
Career path development