Consumer Behavior Psychologist

Tính chất công việc

Full-time

Vị trí/chức vụ

Nhân viên/Chuyên viên

Yêu cầu bằng cấp (tối thiểu)

Trung cấp - Nghề

Yêu cầu kinh nghiệm

Không yêu cầu

Ngày đăng tuyển

23/09/2024

Yêu cầu giới tính

N/A

Ngành nghề

Lao Động Phổ Thông Khác , Kinh Doanh/Bán Hàng

Kĩ năng

Giám Sát Bán Hàng

Địa điểm làm việc

- 124 Điện Biên Phủ Phường Dakao

Mô tả công việc

Analyze consumer trends and psychological factors influencing online purchasing decisions.
Conduct qualitative and quantitative research on user behavior (market studies, interviews, focus groups, etc.)
Collaborate with product and marketing teams to define product selection strategies based on the psychological needs of consumers.
Suggest improvements in the app design and user experience to boost engagement and conversions.
Assist in designing marketing campaigns by identifying psychological triggers that encourage purchasing.
Create consumer profiles (personas) based on psychological and behavioral data.
Develop user testing protocols to measure the impact of changes on consumer behavior.
Advise on communication strategies to adopt a tone that resonates with users’ expectations and emotions.

Degree in Psychology with a specialization in consumer behavior, cognitive psychology, or marketing psychology.
Previous similar experience in an e-commerce or digital environment (startup experience is a MUST).
Ability to analyze behavioral data and translate psychological insights into actionable steps.
Knowledge of user research methodologies (interviews, ethnographic studies, etc.).
Excellent communication skills and ability to work in interdisciplinary teams.
Familiarity with UX analysis tools and user testing.
Strong problem-solving skills and the ability to propose innovative solutions related to purchasing behavior.
Additional Qualifications:
Experience in designing user interfaces or analyzing user journeys (UX/UI).
Knowledge of current trends in applied psychology for e-commerce.
Experience with behavioral data analysis tools (Google Analytics, Hotjar, etc.).

Opportunity to contribute to the development of a high-growth startup.
A flexible, creative, and stimulating work environment where your expertise will be valued.
The chance to work on innovative projects and have a direct impact on the company’s strategy.

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