Brand Marketing Specialist

Hạn nộp hồ sơ: 01/06/2026 (Còn 11 ngày)

Địa điểm làm việc:

Hồ Chí Minh

402 Đường Nguyễn Thị Minh Khai, phường 5, Quận 3, Hồ Chí Minh

(Trước sáp nhập: Quận 3, Hồ Chí Minh | Sau sáp nhập: Bàn Cờ, Hồ Chí Minh)

CV CỦA BẠN CÓ PHÙ HỢP VỚI VIỆC LÀM NÀY?

Chi Tiết Công Việc

Strategic Branding & IMC: Conduct user behavior research and market analysis to establish Integrated Marketing Communication (IMC) strategies, positioning the brand as a market leader and building solid trust in customers' minds.
Unified Messaging Framework: Directly develop standardized messaging for each target audience, ensuring a consistent brand voice across all digital platforms.
Organic Growth Management: Execute growth plans for organic traffic across the social ecosystem (Facebook, TikTok, LinkedIn, Threads) and nurture loyal user communities through value-driven content.
Strategic Livestream Roadmap: Design and directly coordinate the strategic livestream roadmap, transforming live interactions into powerful channels for emotional engagement and user behavior conversion.
Brand Quality & Aesthetic Stewardship: Oversee brand quality and aesthetics for all creative assets and multi-channel content, ensuring every touchpoint meets the highest standards of brand identity and value.

Education: Bachelor’s degree in Marketing, Communications, PR, or related fields in Economics/Social Sciences.
Experience: Minimum of 02 years of direct experience in Branding/MarCom within fast-paced environments or Agencies.
Storytelling Excellence: Exceptional linguistic skills (English - Vietnamese) with the ability to transform dry data into inspiring brand stories.
O2O Campaign Execution: Solid understanding of implementing large-scale Integrated Online-to-Offline (O2O) campaigns.
Livestream Proficiency: Practical experience in scriptwriting and livestream operations to achieve measurable engagement and conversion metrics.
AI-Driven Creativity: Proficiency in using AI tools (e.g., ChatGPT, Midjourney, Canva AI) to optimize content production speed and experiment with new creative ideas.
Performance-Branding Mindset: Ability to analyze conversion funnel metrics to ensure branding activities are not just "aesthetic" but directly support user growth (NRU) and conversion goals.
Social Listening & Agility: Skilled in social listening to "catch trends" and react swiftly to real-time user conversations.

Kỹ năng:

Xây Dựng Chiến Lược Thương Hiệu , Marketing Tại Điểm Bán , Kích Hoạt Thương Hiệu