Brand Marketing Manager - Good English - Upto 90M Gross [Phú Nhuận/Hcm]

We are looking for a Brand Manager to write the next chapter of one of today’s global top coloring brands, loved across the US, Europe, the Americas, and Australia.

We’re after a storyteller with a sharp eye, a soft heart, and a love for building brands that feel like a warm hug! If you believe in the magic of calm, cozy vibes, and creativity that soothes the soul - we might just get along.

1. Build Brand & Marketing Strategy

- Analyze market trends, customer behavior, and competitors to shape long-term and short-term marketing plans.

- Lead integrated marketing campaigns across platforms — from Amazon to Instagram — to boost brand awareness and reach.

- Craft a consistent brand story that resonates emotionally and stands out creatively.

1. Manage Brand Identity & Consistency

- Own and evolve our brand identity — visuals, tone of voice, and storytelling across all touchpoints.

- Develop a long-term brand management plan, including repositioning or expansion as needed.

- Strengthen brand loyalty through thoughtful customer programs and personalized content strategies.

1. Lead Campaign Execution & Optimization

- Set clear KPIs for every campaign — track awareness, affinity, loyalty — and optimize as you go.

- Analyze results, build insights, and report regularly on how the brand is growing and performing.

- Be hands-on in improving both creative and business impact.

1. Grow & Inspire a Creative Marketing Team

- Build and lead a small, passionate marketing team that thrives on collaboration and creativity.

- Foster a culture of innovation, shared purpose, and mutual growth.

- Mentor and guide team members to stay aligned with brand principles and evolving trends.

1. Manage Brand Risks

- Develop a brand risk management process — monitor platforms, identify red flags early, and take timely action.

- Lead brand reputation efforts and handle media issues or crisis scenarios with grace and clarity

• Background in Marketing, Business, Communications, or a related field.
• Good English
• At least 7 years of experience in brand & marketing roles (with 2+ years in a leadership/managerial position).
• Ideally from creative, publishing, FMCG, or lifestyle/retail industries.
• Strategic thinking with a strong pulse on market and cultural trends.
• Experience with cross-platform storytelling and community engagement.

Skills

• Strong creative instincts and visual taste - you know what “feels right” and can brief/design accordingly.
• Great communicator - persuasive, empathetic, and clear across teams and channels.
• Confident in setting goals, managing timelines, and keeping everyone aligned.
• Leadership that uplifts - you help your team grow, feel heard, and do their best work.

Bonus Points If You…

• Have worked with lifestyle or art brands.
• Understand how Amazon marketing, DTC, or influencer campaigns work.
• Are comfortable working in a startup-like environment where strategy and hands-on execution go hand in hand.