Trade Marketing Supervisor

A. Job Purpose & Expectations:

- Responsible for planning and executing Trade Marketing activities to support the company's product strategy in the agriculture/FMCG sector.

- Conduct product surveys, analysis, and pricing; coordinate with the Sales team in negotiating prices with customers.

B. Professional Responsibilities

- Develop and manage promotional plans and projects to enhance trade marketing effectiveness.

- Execute promotional and communication activities (e.g., advertising, sponsorship, roadshows, offline events).

- Organize activation activities including sampling and market fairs.

- Evaluate promotion effectiveness and adjust strategy accordingly.

- Manage and distribute marketing materials and ensure consistent POSM implementation across retail channels.

- Work closely with Sales to analyze pricing, support negotiations, and improve sales performance.

- Collect and report on market trends, POSM, and competitor activity.

C. Other Responsibilities

- Ensure compliance with internal policies and recommend improvements where necessary.

- Participate in required training and development activities, and contribute to company culture.

- Complete other tasks as assigned by the manager.

Education:

• Bachelor's degree in Marketing, Business, or a related field

Experience:

• Minimum 2 years in a similar role or 3–5 years in a related function

Language:

• Proficiency in English

Technical Competence:

• Planning and execution

• POSM design and control

• Industry knowledge

Core Skills:

• Time management

• Analytical thinking

• Negotiation

• Creativity

Personal Attributes:

• Integrity

• Positivity

• Accountability

• Ability to work under pressure

Preferred:

• Experience in FMCG or modern retail distribution