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1. Market Research
- Conduct market research to assess market opportunity, identity customer behaviors and insights
- Keep knowledge at the forefront of current and future industry thinking
- Constantly keep up to date with products and services, industry innovation and thinking, media owners deals/offers and apply knowledge to support team in delivering brilliant client solutions
- Provides research and analysis to manage various issues that arise in the execution of the tactical media plan
- Research and summarize existing identity/creative graphic design for references of creative teams
2. Brand & Media Plan Development
- Assist B&C Director in creating and supervising brand plans: brand strategy, brand positioning, generating brand idea, naming and messaging of new products
- Collaborate in activities such as forecasting, brand/ product positioning, creative concepts, collateral creation and packaging
- Collaborate in accessing and analyzing internal brand’s information from top leaders of client’s brand
3. Develops and maintains the tactical Media Plan
- Working with the B&C Director, as well as implementation groups, develops budget allocations across media, media mix scenarios
- Provides day-to-day direction to implementation groups for the tactical plan
- Work collectively with B&C Director to generate innovative and on brief integrated media solutions
- Develop ideas that will bring the strategic concept alive in all media channels
- Help to develop media strategy in line with the overarching comms strategy while demonstrating creativity, innovation
- Help to develop launch programs to drive brand awareness and product penetration
4. Client services
- Assist in the development and execution of pricing, media plan pitching, reimbursement and contracting strategies & implementation.
- Provide exact brief and direction to development teams
- Bachelor's Degree in related field.
- Basic Skills
+ Solid understanding of new brand development and existing brand management & renovation, experienced with management & allocation of across media channels
+ Understanding of owned/earned/paid channel management
+ Experienced at both brand strategic planning and execution
+ Exposure to and understanding of creative conceptualization, brand idea’s generation and media mix planning
+ Previous foreign media agency experience
Personal Specification
+ Solid brand communication skills across all levels
+ Analytical
+ Project management experience
+ Strategic thinking
+ Strong interpersonal and presentation skills
+ Creative and innovative thinking
+ Planned and organized – attention to detail, good sense of art
+ Strong interpersonal skill, good at managing client relationship
Attractive & negotiable salary based on skills and experience
24/7 AON health insurance
Live and work in Eagle team culture of NDH Consulting
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Công Ty Cổ Phần Bắt Động Sản Joy Homes
Công Ty TNHH Phát Triển Xây Dựng & Công Nghiệp Việt Đức
Công Ty Cổ Phần Giáo Dục Winki English
Công Ty Cổ Phần Đầu Tư Bizman
Công Ty TNHH Achilles
TẬP ĐOÀN NHÀ PHỐ VIỆT NAM