SEO Specialist (Ho Chi Minh - Remote)

About the Role:

We’re looking for a hands-on SEO Specialist who can execute high-quality groundwork like technical audits, keyword research, and content audits.

You’ll work closely with the SEO Lead, turning analysis into actions and supporting high-impact campaigns. This is not a client-facing role; instead, you’ll thrive in the background, conducting in-depth technical audits, keyword research, content audits, and helping with client reports.

Key Responsibilities:

- Conduct in-depth keyword research and clustering (including prompt-based and long-tail research).

- Perform comprehensive technical SEO audits to find crawlability, indexing, Core Web Vitals, hreflang, and mobile issues.

- Conduct competitor analysis (direct, aggregator, and marketplace) to identify content and technical gaps.

- Help with on-page optimization sheets (meta tags, structured data, headings, internal linking, content refreshes).

- Support with content briefs wherever necessary.

- Support with geo/local SEO optimization: Google Business Profile management, local landing pages, and citation building.

- Proven experience using tools such as Screaming Frog, SEMrush, Ahrefs, GA4, GSC, and Looker Studio.

- Conduct competitor analysis (direct, aggregator, and marketplace) to identify content and technical gaps.

- 2+ years of proven SEO experience across technical, content, and off-page SEO.

- Strong experience running detailed site audits .

- Advanced user of key SEO tools: Screaming Frog, SEMrush, Ahrefs, GA4, Looker Studio, GSC.

- Skilled in building content briefs based on SEO best practices.

- Knowledge of local SEO optimization (GBP optimization, multi-location ranking, citations)

- Highly organized and able to thrive in a fast-paced, high-output environment.

- Analytical and data-driven.