SEO, GEO & Website Growth Manager

About CabinZero

CabinZero is a globally recognised travel gear brand designed for modern travellers who value freedom, functionality, and adventure. Our products are used by customers around the world, and we continue to grow rapidly across global markets through innovation, community, and digital-first experiences.

About the Role

CabinZero is looking for a highly proactive SEO, GEO & Website Growth Manager to drive sustainable organic growth across global markets.

This role goes beyond traditional SEO. You will help improve CabinZero’s visibility across search engines, AI-powered search experiences, and the overall website journey — from discovery to conversion.

You’ll work closely with marketing, content, and development teams to scale organic traffic, improve website performance, optimise conversion opportunities, and build AI-assisted content and SEO systems that support long-term business growth.

We’re looking for someone who combines strong SEO expertise with a growth mindset, has a deep understanding of user intent, and is highly confident working in Shopify Plus environments.

What You’ll Do

SEO & Organic Growth

• Plan and execute end-to-end SEO strategies covering technical SEO, on-page SEO, and off-page SEO.
• Conduct website SEO audits and improve crawlability, indexing, site structure, schema markup, internal linking, redirects, and overall website health.
• Perform keyword research, competitor analysis, topic clustering, and search intent mapping to grow qualified organic traffic.
• Identify scalable organic growth opportunities, including use-case pages, comparison pages, landing pages, and long-tail search intent.
• Optimise website pages, metadata, headers, category pages, and blog content for both search visibility and conversion performance.
• Track, analyse, and report SEO performance using tools such as Google Analytics, Google Search Console, As, SEMrush, Screaming Frog, or equivalent.

GEO / AI Search Optimisation

• Develop and implement GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) strategies to improve visibility across AI-powered search experiences, featured snippets, zero-click search, and conversational search platforms.
• Build content structures optimised for AI retrieval, answer-focused search, and semantic relevance.
• Monitor emerging trends in AI search and recommend scalable strategies to maintain competitive visibility.

Website & Conversion Optimisation

• Manage website updates, content publishing, and ongoing improvements to website structure, user experience, and performance.
• Work closely with product, development, and marketing teams to improve site architecture, crawl efficiency, indexing, and conversion flow.
• Identify website friction points and recommend improvements that increase engagement, activation, and conversion rates.
• Support CRO-focused initiatives through content optimisation, landing page improvements, and search intent alignment.
• Confidently manage and optimise content and website operations within Shopify Plus.

AI-Powered Content Operations

• Use AI and LLM tools such as ChatGPT, Claude, Gemini, Codex, or similar platforms to support research, ideation, drafting, optimisation, and content repurposing.
• Build scalable AI-assisted content workflows, prompt systems, and quality control processes to improve efficiency and consistency.
• Own and manage the content calendar for blog and organic content initiatives.
• Collaborate with internal stakeholders to align SEO, content, and website initiatives with broader marketing and business goals.

Requirements

• 3+ years of experience in SEO, organic growth, content marketing, website management, or related digital marketing roles.
• Strong knowledge of technical SEO, on-page SEO, and organic growth strategy.
• Good understanding of GEO / AEO / AI search optimisation and answer-focused content strategy.
• Strong hands-on experience working with Shopify Plus, including website structure, content management, and SEO implementation.
• Experience working with SEO tools such as Google Analytics, Google Search Console, As, SEMrush, Screaming Frog, or equivalent.
• Strong analytical mindset with the ability to turn data into actionable growth insights.
• Strong writing and editing skills for website content, blogs, and search-focused content.
• Hands-on experience using AI/LLM tools for content creation, workflow automation, or productivity enhancement.
• Strong communication, organisation, and project management skills.
• Comfortable working in a fast-paced, international, and collaborative environment.
• Fluent in English, with excellent communication and presentation skills.