Senior Influencer Marketing Planner

JOB DESCRIPTION

Campaign Planning & Strategy
Lead the strategic planning of influencer marketing campaigns based on brand goals, customer insights, and social commerce trends.
Propose creative content directions and KOL/KOC/Influencer pairings that align with product positioning and target audience on platforms like TikTok Shop.
Collaborate with Creative and Creator teams to develop storytelling formats, visual direction, and platform-tailored content ideas.

Campaign Management & Coordination
Oversee execution timelines, deliverables, and quality standards across departments (Creative, Business Develop, Account, Finance, etc.)
Prepare campaign briefs, approve creative concepts, and ensure alignment with client KPIs (traffic, ROAS, conversion...).
Work closely with clients and internal stakeholders to manage expectations and optimize results.
Monitor campaign progress and update relevant tracking files.

Insight Analysis & Trend Monitoring
Monitor industry and platform trends (TikTok, Shopee Live, etc.) to continuously update planning approaches.
Analyze past campaign data and customer behavior to improve planning accuracy and strategic fit.
Maintain and segment influencer database based on performance, niche, and campaign goals.
Performance Review & Optimization
Measure campaign effectiveness based on predefined KPIs.
Generate post-campaign reports and extract insights for future improvements.
Collaborate with performance and media teams to align influencer planning with the overall marketing funnel.

Creator Sourcing:
Build and manage a well-structured creator pool, segmented by industry and content expertise, to ensure alignment with brand needs and campaign objectives.
Work directly with creators throughout the entire process—from quotation, coordination, to deliverable verification and acceptance.
Develop strategic collaboration packages and partnership models to optimize workflow, booking budgets, and enhance project efficiency.

REQUIREMENT
Background:
Bachelor’s degree in Marketing, Communications, or related fields.
At least 2-3 years of experience in a similar role at a digital agency or e-commerce/digital-focused company.
Familiar with digital marketing platforms (TikTok, Facebook, Google Ads) and e-commerce ecosystems (TikTok Shop, Shopee, Lazada).

Soft Skills:
Good time management, planning, and organizational skills.
Positive and responsible attitude with a willingness to learn and grow.
Able to work under pressure with a solution-oriented mindset.
Creative, detail-oriented, adaptable, and eager to contribute to team success.

Professional Competencies:
Basic understanding of customer behaviors and current digital market trends.
Knowledgeable in branding concepts and digital tools for campaign execution.
Strong written communication skills, especially in supporting proposal and presentation development.
Proven ability to support project execution aligned with timelines, budgets, and performance indicators.
Passionate about influencer marketing and committed to delivering high-quality work within a collaborative team environment.