Senior Brand Executive

I. Job Purpose:

•We are looking for a passionate Senior Brand Executive to join our expanding marketing team in Vietnam, one of the most dynamic and fast-growing markets. In this role, Candidate will shape impactful campaigns, manage exciting brand initiatives, and bring fresh ideas to life.

•Candidate will work with cross-functional teams and top agencies to deliver meaningful consumer experiences. This is a chance to grow with a global brand while making a real difference in a young and energetic market.

II. Key Responsibilities

1. Brand Strategy & Market Analysis

• Coordinate and help build both short-term and long-term brand plans aligned with brand’s strategy.

• Conduct consumer and market research, competitor and trend analyses to provide insight-based recommendations.

• Ensure brand consistency across all touch points: packaging, POSM, digital media, retail, all channels.

2. Campaign & Marketing Execution

• Plan and support implementation of integrated 360° campaigns (ATL/BTL/PR/Digital).

• Track campaign performance, measure ROI, and suggest optimizations.

• Coordinate with Sales and Trade Marketing to activate campaigns at point-of-sale.

3. Product Management:

• Continuously monitor product performance using metrics, customer feedback, complaints.

• Assist the brand team in the NPD process from concept to launch, coordinating with R&D, packaging, designers, operations.

• Monitor product lifecycle: new launches, reorders, product updates, quality checks.

4. Trade Marketing & Field Activities

• Work with trade and sales teams on consumer promotions, sampling, retail activations.

• Monitor in-market promotional materials and competitor activities. Conduct market visits regularly to collect field insights.

5. Budget & Vendor Management

• Track expenditure and ensure budget compliance.

• Liaise with agencies, suppliers, external event teams to ensure materials and campaigns are delivered on time and within specs.

6. Reporting & Brand Health Monitoring

• Prepare regular reports on brand and campaign performance: brand health, market share, sales, ROI.

• Support the Brand Manager with data-driven insights and prepare presentations for internal/ regional stakeholders.

III. Qualifications

• Bachelor’s degree in Business, Marketing, or a related field.

• Minimum 2-3 year’s FMGC brand experience.

• Familiarity with e-commerce platforms, digital marketing tools, and event management.

• Pay attention to detail & carefulness.

• Good presentation & communication skills.

• Good in English communication.

• Passion for health and wellness is a plus

• Sport events/ sport knowledge is a plus

IV. Key Competencies

• Proven experience in product management, brand management in beverage category.

• Excellent communication and ownership skills.

• Passion for health care products, aligned with the company's mission.

V. Benefits:

- Working hours: from Mon to Fri (8:00– 17:00).

- Annual leaves: 15 days per year.

- Sick leaves: 4 days per year.

- Work from home: 16 days per year

- Annual Performance Appraisal.

- Bonus of 13th and Performance bonus based on company policy.

- Others: annual health checkup, general medical insurance (BIC insurance)