Chief of Staff (Growth)

1. Growth Strategy & Planning

- Work alongside the Regional Head to refine and execute Geniebook’s growth strategy to win in Vietnam, focusing on user acquisition, engagement, retention, and revenue growth.

- Identify new market opportunities and define go-to-market plans tailored for local segments

- Set aggressive but realistic growth targets aligned with company goals and Vietnam market dynamics.

- Drive market research to understand customer needs, competitor landscape, pricing sensitivity, and regional trends.

- Localize product offerings, marketing messages, and sales approaches to fit Vietnam’s culture, education system, and digital behavior.

- Partner with curriculum, product, and engineering teams to tailor content or features for the Vietnamese audience.

2. Cross-Functional Growth Execution

- Lead a team of performance marketing, closely collaborate closely with product, sales, and customer success to implement and optimize growth initiatives.

- Own, develop and oversee 360 marketing strategy to 10x leads via both online and offline channels, including paid ads, referral programs, school partnerships, influencers, and community campaigns.

- Develop and monitor conversion funnels, user journeys, and growth loops to improve performance across all stages.

- Define and track key growth metrics such as CAC, LTV, conversion rates, churn, and retention.

- Regularly report progress and insights to the executive team and recommend data-backed actions.

- Collaborate with finance and operations to ensure revenue reporting accuracy and scalable growth operations.

- Identify and negotiate partnerships with schools, education institutions, government bodies, and edtech players.

- Lead PR and content teams to drive brand awareness.

3. Team Leadership & Culture

- Build and lead a high-performing local growth team; foster a data-driven, experimental, and user-obsessed team culture; coach and develop team members while promoting accountability and agility.

- 7–10+ years of experience in growth, marketing, strategy, operations or business development, preferably in edtech, consumer tech, or education sector.

- Proven track record in scaling user and revenue growth in emerging markets, ideally in Vietnam or SEA.

- Deep understanding of the Vietnamese education ecosystem.

- Strong leadership and project management skills.

- Analytical and data-driven mindset with hands-on experience

- Fluent in Vietnamese and English (both written and spoken).