Employer Branding Specialist

The Employer Branding Specialist plays a key role in developing, executing, and optimizing employer branding initiatives to enhance company awareness, attract high-quality talent, and create a positive candidate experience.

1. Employer Branding Communication

• Develop long-term content direction and communication plans for employer branding.
• Create diverse content (social posts, video scripts, employer stories, etc.) across platforms such as Facebook, LinkedIn, and recruitment channels.
• Manage and maintain consistent employer brand identity across social media, ensuring alignment in messaging and visuals.
• Develop strategic content including life at work, culture, career development, and business impact stories.
• Monitor insights and performance metrics (reach, engagement, follower growth, etc.) and optimize communication plans accordingly.

2. Employer Branding Campaigns & Activities

• Conceptualize and execute quarterly/annual employer branding campaigns:
  • Themed branding campaigns (culture, career, people, etc.)
  • Recruitment marketing campaigns for key hiring positions
• Collaborate with the Talent Acquisition team to ensure consistent recruitment messaging and align with business needs.
• Partner with the Internal Communication team to drive internal branding initiatives that strengthen the company’s image from within.

3. University Partnership & Talent Pipeline

• Build and maintain relationships with universities, student clubs, departments, and student organizations.
• Organize and execute programs such as Career Talks, Company Tours, and Ambassador Programs.
• Enhance campus presence through booths, workshops, guest speaker sessions, and other activations.

4. Project Management & Cross-functional Collaboration

• Work with agencies and production partners to develop content (photos, videos, key visuals, microsites, etc.).
• Manage timelines, budgets, and deliverables for employer branding projects.
• Collect employee stories and embed company culture into communication activities.
• Support Internal Communication when needed (internal events, social content, etc.).

Must-have

• 4–5 years of experience in Employer Branding, Branding/Marketing, or Recruitment Marketing.
• Strong brand-thinking capability with storytelling and messaging development skills.
• Proficient in content creation (PR articles, social content, scripts, interviews, etc.).
• Understanding of social media management, especially Facebook and LinkedIn.
• Strong project management, budgeting, and cross-functional collaboration skills.
• Creative, proactive, and able to analyze data and insights.

Nice-to-have

• Experience building or contributing to medium-to-large-scale communication campaigns.
• Experience working with universities or running campus activities.
• Basic multimedia production skills (writing – shooting – filming – basic editing).
• Experience in retail, FMCG, or e-commerce environments is a plus.