Digital Marketing Specialist

Mức lương: Thỏa thuận
Địa điểm: Hồ Chí Minh
Kinh nghiệm: Trên 2 năm
Bằng cấp: Trung cấp - Nghề trở lên

Hạn nộp hồ sơ: 01/07/2026 (Còn 26 ngày)

Công Ty Cổ Phần Con Cưng

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Thông tin
Việc làm

Địa điểm làm việc:

Hồ Chí Minh

Quận 7, TP, Hồ Chí Minh

(Trước sáp nhập: Quận 7, Hồ Chí Minh | Sau sáp nhập: Tân Mỹ, Hồ Chí Minh)

CV CỦA BẠN CÓ PHÙ HỢP VỚI VIỆC LÀM NÀY?

Chi Tiết Công Việc

Mô tả công việc:

We are seeking a Digital Marketing Specialist (Senior) to lead and execute high-impact marketing campaigns across eCommerce platforms and digital channels. As part of the e-commerce team, this role plays a key part in driving sales, brand awareness, and user engagement for Con Cưng.
Marketplace Advertising: Responsibility for all advertising activities on marketplaces such as: Shopee, TikTok Shop, and Lazada to achieve business KPIs.
Plan, implement, and optimize paid ads performance daily and campaign monthly.
Manage and allocate budget daily efficiently and optimize across views by Campaign/Category/Product strategy.
Analysis data, key words, market insight, competitor to recommend efficient plan.
Test and learn new tactics, new format ads to optimize performance.
Collaborate with internal and external teams to increase efficiency of advertising activities.
Manage advertising payment processes.
Affiliate Marketing: Recommend and implement campaigns to drive customer acquisition and revenue growth through the affiliate program.
Build a plan to recruit and increase loyalty of affiliate partners (KOLs, KOCs, Influencers).
Tracking performance metrics, analyzing data to identify trends and opportunities for growth.
Manage affiliate payment processes.
Branding Campaigns: Build media efficiency plan for campaign across perspectives: objective, target audience, media approach, channel selection, budget optimal.
Set up, manage and optimize performance to achieve the main goal of the campaign.
Analysis data and consumer behavior to define the right target audience with multiple product categories and campaigns.
Advice internal team with best practices, key learning to optimize campaign performance.
Measure effectiveness using tools such as Google Tag Manager, GA4, and Looker Studio.
Stay updated on digital trends and tools to identify new growth opportunities.
About Concung.com: Working time: 8:30 - 17:30 Monday - Friday
Working place: 14th Floor, Phu My Hung Tower, Tan Phu Ward, Dist. 7, HCMC

Yêu cầu công việc:

Minimum 3 years of experience in digital marketing, preferably in eCommerce
Proven experience in leading of big campaign across multiple digital platforms.
Strong knowledge of digital advertising platforms: Shopee Ads, Lazada Ads, TikTok Shop Ads, Facebook, Google, Affiliate, etc.
Proven experience in performance marketing and affiliate management.
Data-driven mindset with experience using digital research and analytics tools.
Creative, proactive, detail-oriented, handle work pressure, multiple tasking and able to work independently.

Kỹ năng:

Xây Dựng Chiến Lược Thương Hiệu , Marketing Tại Điểm Bán , Kích Hoạt Thương Hiệu