DIGITAL MARKETING LEAD ( Real Estate)

Digital Marketing Strategy & Execution

- Collaborate with the Board of Directors and the Sales Department to develop project-based Digital Marketing strategies for each phase.

- Plan and manage large-scale advertising budgets (hundreds of millions to billions of VND per month), optimizing across multiple channels to ensure ROI, CPL, and CPA targets.

- Define target customer personas for each real estate segment (luxury, resort, apartments, etc.).

Advertising Campaign Management & Optimization

- Directly manage lead generation campaigns across multiple platforms: Meta Ads, Google Ads, TikTok Ads, Zalo Ads, and others.

- Conduct A/B testing and continuously optimize conversion rates into transactions.

- Manage and analyze customer data (CRM) and coordinate with the Sales team to evaluate lead quality.

Online Communications & Brand Management

- Oversee the company’s main and satellite websites, ensuring SEO/SEM compliance

- Guide the production of multi-platform content (TikTok, Reels, Shorts, Livestreams, Viral Campaigns).

- Ensure brand consistency for Smartland and SmartRealtors across all digital channels.

Team Leadership & Performance Management:

- Build, train, and develop the Digital Marketing team (Ads, Content, SEO, Design).

- Set clear OKRs/KPIs for the team, monitor and evaluate performance based on leads and revenue.

- Provide regular reports to the Board of Directors and propose campaign optimization solutions.

Cross-Functional Support & Coordination:

- Support Sales, Communications, and Project departments in marketing and event activities.

- Execute large-scale events, conferences, and brand campaigns as required by the company.

- Bachelor’s or College degree in Marketing, Communications, Business Administration, or a related field.

- Minimum of 5 years’ experience in Digital Marketing, including at least 2 years managing a team of more than 5 people.

Knowledge:

- Preferably experienced in implementing Digital Marketing for real estate or other industries with large advertising budgets.

- Proven track record of managing advertising budgets from hundreds of millions to billions of VND per month.

- In-depth understanding of real estate customer behavior and the sales process.

Skills:

- Proficient in multi-channel advertising (Meta, Google, TikTok, Zalo), SEO/SEM, Email, and Display Ads.

- Skilled in using measurement and analytics tools such as Google Analytics, Meta Business Suite, Data Studio, and CRM platforms.

- Strong leadership, data analysis, optimization thinking, and conversion-oriented content creativity.

- Proficient in Canva, Photoshop, or other basic design tools.