LEAD CONTENT ( Real Estate )

Management & Strategy

• Develop and implement the overarching content strategy for the Smartland and SmartRealtors brands, reflecting a quiet-luxury, international-standard positioning.

• Define and execute content strategies for each project phase (teaser, pre-launch, launch, and after-sales).

• Lead, mentor, and motivate the Content team to achieve high-quality and on-schedule deliverables.

• Manage the content budget and maximize ROI from content marketing initiatives.

• Partner with Data/CRM teams to develop personalized content for targeted customer segments.

• Leverage AI and automation tools (e.g., ChatGPT, Canva AI, Notion AI, Make.com) to accelerate content production and enhance quality.

PR & Communications

• Draft and edit press releases, PR articles, and brand narratives.

• Develop scripts for videos, TVCs, viral clips, and podcasts for brand and event campaigns.

• Collaborate with Marketing and Sales teams to deliver integrated communication campaigns.

• Liaise with agencies, KOLs/KOCs (particularly within the High Net Worth Individual segment), media partners, and other external stakeholders.

Content Development (Core Focus)

• Develop and oversee content calendars for all channels: Website, Facebook Fanpage, Zalo, TikTok, YouTube, and Email Marketing.

• Produce a wide range of content types:

• Commercial Content: sales articles, telesales scripts, livestream materials, and advertising copy.

• Brand Content: corporate PR, CSR communications, and employer branding.

• Real Estate Project Content: market analyses, product introductions, and stage-specific messaging.

• Establish and maintain content guidelines to ensure consistency and adherence to brand standards.

• Monitor, analyze, and optimize content performance metrics (traffic, engagement, lead generation, conversion rates).

Others:

• Support the organization of project launch events and internal activities (e.g., Year-End Party, Team Building).

• Perform other duties as assigned by the Board of Directors.

• Bachelor’s degree in Marketing, Journalism, Communications, or a related field.

• Minimum 3 years of experience in content marketing; preference for candidates with experience in high-end real estate or luxury sectors.

Knowledge:

• Strategic mindset with solid knowledge of SEO, SEM, Google Analytics, and Looker Studio.

• Proven ability to develop storytelling, brand voice, and content frameworks.

Skills:

• Strong team management, project management, and cross-functional collaboration skills.

• Experience in multi-channel content deployment and customer personalization.

• Proactive, creative, and highly attuned to digital communication trends.