Content Lead

CONTENT STRATEGY AND PLANNING
• Understand insights from the target audience research and combine with our brand positioning to propose strategic content direction
• Develop effective content strategy, content plan, content timeline with detailed pillars and angles to deliver objectives of the brief
• Design detailed implementation plan with specific directions for both angles and formats and respective channels
• Stay up-to-date with industry trends and apply the new knowledge to work on content strategies and tactics.
CONTENT WRITING AND TEAMWORK
• Work closely with Strategic Planner and Account team to transform the campaign ideas into communication framework, content strategy, content planning and content execution plan
• Work directly with Designer to create materials for campaigns including content for print, digital, social, activation,TVC, website etc...following the creative idea and strategy.
• Support to edit the content produced by other teams if necessary
• Well manage the schedule to ensure that all content is delivered on time and meets the
required quality standards
• Manage 1-2 team-members.
CREATIVE BIG IDEA/ UMBRELLA CONCEPT
• Taking ownership of copywriting and big idea development for content team
• Guiding & providing art direction for design team
• Managed the end-to-end content production process, from pre-production and on-set
supervision to post-production, ensuring creative quality was maintained throughout.

• At least 5 years experience in Content Marketing or similar positions
• Having a deep knowledge of Content Marketing and having a passion to grow further in this career path
• Understanding of marketing channels in terms of target audiences, pros and cons, and best practices to produce winning content for each channel
• Excellent writing skills for a diversity of forms such as social posts, video scripts, articles
• Great teamwork and communication skill
• Experiences in marketing agency or having knowledge of marketing agency business
• Experiences in academic writing
• Good project management & time management skills