Content Creator – Social Media & Branding

We are looking for a passionate and creative Content Creator to join our marketing team. The ideal candidate will be responsible for planning, creating, and managing content across all our social media platforms, with a special focus on Facebook. You will play a key role in building POPMART’s brand image, community engagement, and campaign execution.

Key Responsibilities:

• Develop and implement creative content strategies for Facebook and other platforms (e.g., Instagram, TikTok, Zalo).
• Write engaging copy for posts, captions, short-form videos, ads, and campaigns.
• Collaborate with the design team to produce visual and multimedia content.
• Schedule and manage regular posting via Meta Business Suite.
• Monitor audience engagement and community feedback, and interact with followers.
• Track and analyze content performance and adjust strategies accordingly.
• Support marketing campaigns, product launches, and in-store promotions with digital content.
• Stay updated on social media trends, meme culture, and new content formats.
• Work closely with the MKT and Retail team to ensure brand alignment across all channels.

• Bachelor’s Degree in Marketing, Communications, Media, or related field.
• Minimum 1–2 years of experience in content creation or social media marketing.
• Strong understanding of Facebook algorithm, Meta Ads and post optimization.
• Excellent writing skills in Vietnamese; basic English reading/writing is a plus.
• Knowledge of design tools (e.g., Canva, Photoshop) and video editing is an advantage.
• Proactive, creative, detail-oriented, and a strong sense of brand tone & identity.
• Passionate about pop culture, lifestyle trends, and the Art Toy industry is a big plus.