Brand & Product Marketing Executive

We are seeking a proactive and detail-oriented Brand & Product Marketing Executive to manage brand and product portfolio — from market research and product onboarding to content execution and asset coordination. You will act as a key liaison between product, marketing, and sales teams to ensure our coffee equipment brands are effectively positioned, promoted, and managed across all touchpoints.

Responsibilities:

Brand & Product Strategy

• Act as the contact point for assigned brands, supporting alignment on marketing plans, assets, and communication.

• Manage the brand portfolio, including new product analysis, launch planning, and product phase-in/phase-out coordination.

Market Intelligence

• Conduct competitive analysis, pricing benchmarks, and consumer research to support brand and product decisions.

• Research B2B customer registry data to support sales

Product Administration & Coordination

• Oversee CRM updates for product listings, pricing, documentation, and related data.

• Track product stock levels in coordination with sales and warehouse teams to support planning and execution.

• Manage sales performance reports and discount schemes, promotions, clearance and margin tracking.

• Work with Sales Admin to maintain up-to-date dealer databases and support dealer management tasks including pricing updates, order follow-up, and promotion tracking.

Content, Communication & Digital Management

• Coordinate and develop product-related materials including brochures, technical sheets, brand decks, and product videos.

• Manage product content updates on the company website to ensure accuracy, clarity, and alignment with brand guidelines.

• Collaborate with the digital team to support social media storytelling and product-focused campaigns.

Event & Brand Activation Support

• Lead the preparation and execution of events, workshops, and trade shows involving product showcases or demos.

• Work with internal teams and external agencies/vendors to execute impactful brand moments.

Marketing Asset Management

• Monitor and manage all marketing machines across showroom displays, training rooms, dealers, and warehouse stock.

• Manage the ERP systems

• Bachelor’s degree in Engineering, Sciences, Technology, Marketing or related fields.

• Basic understanding of technical aspects of products and willingness to learn about coffee machines.

• Good communication in English

• 1-2 years’ experience in Product Management or similar role

• Experience in trading company

• Passion for coffee and coffee industry is a plus

• Team work capabilities

BENEFITS

• Join SI, HI full salary

• 13th salary + yearly bonus + quarterly bonus

• Additional healthcare insurance (PVI) after 6 months working

• Travelling with the whole company annually and many other attractive