Brand Marketing

Key Responsibilities:

• Develop, execute, and monitor brand marketing strategies aligned with business goals and market positioning

• Manage social media platforms (content creation, audience engagement, and campaign execution) to increase brand awareness and drive traffic

• Work with influencers, KOLs, and affiliate partners to amplify reach and strengthen community engagement

• Collaborate with internal teams and creative agencies to create compelling, on-brand content and campaigns

• Stay updated on market trends, competitor activity, and consumer behavior to identify new opportunities

• Analyze campaign results and marketing data to assess effectiveness and suggest improvements

• Support the rollout of product launches, promotional events, and brand activations

• Ensure brand consistency across all touch-points and platforms

• Participate in cross-border collaboration, aligning strategies and campaigns with regional teams

• Minimum 2 years of experience in brand marketing or a related field, preferably in FMCG or health-related industries

• Strong knowledge of digital marketing trends and brand communication

• Proven experience in managing social media channels and content strategy

• Excellent skills in communication, storytelling, and visual branding

• Experience working with influencers/KOLs and affiliate networks

• Ability to think creatively, strategically, and analytically

• A self-starter who thrives both independently and within teams

• Fluent in English (written and verbal)

• Familiarity with the health and FMCG industry is a strong advantage