Assistant Director Of Marketing & Communication

Marketing & Communication

• Maintain good working relationships with local and international media

• Maintain current media lists: local and international travel, leisure, lifestyle, entertainment, business and food editors

• Execute media placements for hotel through news releases and personal contacts

• Develop business and leisure travel promotions; release to press and/or target audience

• Explore valuable media trades where appropriate

• Serve as hotel spokesperson, when appointed by General Manager, to make all official statements for hotel to media, especially during crisis situations

• Maintain photo/electronic library of hotel Executive Committee and all other aspects of hotel

• Maintain and update hotel’s website

• Submit stories/photos to media regularly. Monitor news coverage and circulate internally

• Maintain updated hotel press kit to include news releases, Executive Committee biographies & photos

• Establish PR & Communications programs that will benefit and support sales and F&B strategies and initiatives

for hotel (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.)

• Assist Director of Food and Beverage in the development and production of signage, menus, and other F&B collateral materials

• Contribute to employee newsletter, announcements and other printed materials published by the Talent & Culture department

• Monitor all printed materials to ensure adherence to corporate identity standards

• Arrange photography of VIP guests and maintain archives

• Coordinate all special events and promotions with the aim to maximize publicity

• Evaluate request for hotel donations of services/financial participation from civil, social and charitable organizations; respond to requests, coordinate reservations and preparation of gift certificates; Serve as hotel’s representative on major civic or community programs.

Experienced in marketing and communications functions either as a Marketing Manager or PR Manager