Social Media Executive

Overview: Execute daily social media activities including content creation, scheduling, engagement, and reporting. Support campaign implementation and community management to build an active online presence.

Responsibilities

• Create and schedule engaging content (text, graphics, video) tailored to each social media platform (Facebook, Instagram, etc.).

• Assist in managing social media communications by promptly responding to guest comments, messages, and inquiries.

• Support the execution of social media campaigns under the guidance of the Assistant Manager.

• Monitor and report on audience demographics and campaign performance metrics regularly.

• Collaborate with designers, content creators, and other teams to produce quality social media assets.

• Stay informed about social media trends, tools, algorithms, and best practices to enhance content effectiveness.

• Help maintain consistency of brand messaging across all social channels and website updates.

• Contribute ideas for social media content and community engagement.

• Support Marketing teams with daily operational tasks as needed.

• Perform additional duties assigned by the Assistant Manager or Digital Manager.

• 6 months - 2 years of experience in social media or related marketing roles, preferably with experience in the resort/hotel industry.
• Strong writing and content creation skills in both English and Vietnamese.
• Good understanding of social media platforms and online engagement.
• Ability to work collaboratively and respond promptly to audience interactions.
• Familiarity with Canva, Capcut, Hootsuite, and other social media management tools is preferred.
• Experience in photo and video shooting for social content is preferred.
• Bachelor’s degree in marketing, Hospitality, Tourism, or related fields preferred.