SEO Lead - Red2 Digital Agency

We are RED² Digital, a full-service digital advertising agency that helps build brands and push the boundaries of technology to create extraordinary digital experiences.

Our team of young and energetic specialists is experts in all aspects of digital marketing & strategy: from SEO & SEM, performance marketing, creative & content development, social media management, influencers, analytics, digital transformation, eCommerce, CRM, and B2B services.

We have won a handful of local and regional awards and have become one of the fastest-growing independent digital agencies in APAC.

The person will provide cover for three specific functions:

• Managing key clients to establish a positive relationship and ensure that all client KPIs are met with effective communication maintained.
• Supporting the Experience/SEO Director to create a best-in-class SEO product, contribute to the development of other verticals such as Content, CRO, and Ecommerce.
• Leading GEO optimization across emerging search ecosystems including LLMs, ChatGPT, Perplexity, and Google AI Overview to ensure clients remain discoverable beyond traditional search engines.

Responsibilities

• Primarily support the Experience/SEO Director in day-to-day tasks.
• Provide accurate and clear communication to clients via email, phone, and presentations.
• Understand, manage, and deliver against client KPIs.
• Execute best-in-class Experience and SEO strategies for all clients.
• Oversee planning, prioritization, and completion of Experience/SEO tasks for the team.
• Follow global best-practice Experience/SEO processes and guidelines to ensure methodical, planned, and effective strategies.
• Support the team on daily tasks to maintain RED² standards.
• Work with the Experience/SEO Director to research and develop new strategies, approaches, and products.
• Prepare for and attend regular client meetings.
• Support the Regional team on regional when required.
• Stay up to date on the latest Experience and SEO technology and updates.
• Develop, implement, and monitor GEO optimization strategies across new search channels including: Understand Large Language Models (LLMs) ChatGPT Search Perplexity Google AI Overview Other emerging AI-driven discovery platforms This includes ensuring client content is structured, surfaced, and optimized for AI-enhanced search behaviors.
• Demonstrate a keen eye for opportunity and gap analysis for new business.
• Maintain a positive and proactive attitude towards Experience and SEO with a strong desire to learn and innovate.
• Any ad hoc requirements as requested by the Experience/SEO Director.

• Over 6 years' experience in the position or similar roles.
• English fluency is a must.
• Passionate about digital media and committed to building a career in performance marketing.
• Confident, professional, and positive, contributing thoughtful perspectives to clients’ business needs.
• A free thinker who wants to shape the future of SEO and lead industry evolution from a unique position within a global agency.
• Sociable with the ability to build strong relationships with clients and stakeholders.
• Strong presentation skills with confidence in tackling difficult questions.
• High aptitude for project, task, and time management—for personal workload and that of the SEO team.
• Strong commercial acumen with the capability to develop new revenue streams
• Understanding of online media channels and ability to speak confidently about their differences and interactions.
• Highly literate with strong command of language for different audiences.
• Commitment to high-quality work, with strong attention to detail in optimization and reporting.
• Proactive, creative, and strong in problem-solving.
• Highly ambitious with proven examples of success and target achievement.
• Strong English skillset - speaking and writing is mandatory

Working address: 464 Phan Xich Long, Ward 2, Phu Nhuan, HCMC