Senior Marketing Communications Staff (Contractor)

**Purpose:

To plan and execute impactful brand and corporate finance marketing campaigns and work as the key contact person with local agency in Vietnam and collaborate with HQ in Taiwan.

**Main tasks / Key performance index:

We are seeking a highly motivated and results-oriented Marketing professional to develop and execute impactful marketing and communications campaigns in line with the bank’s strategy in Vietnam. You will play a key role in increasing brand awareness and driving business growth in the Vietnamese market.

***Key Responsibilities:

**Global Collaboration:

• Collaborate closely with teams in Vietnam and HQ Taiwan to develop and execute marketing and communications campaigns.

• Ensure projects and activities are completed on time, effectively, and within budget.

• Report on the performance outcomes of marketing and communications initiatives to key stakeholders.

• Collaborate with relevant stakeholders to manage communications crisis (if any).

**Communications Affairs & Event Management:**

• Partner with teams in Vietnam and HQ Taiwan to develop effective messaging strategies for target audiences.

• Collaborate with relevant media outlets and media agencies to secure positive press coverage and brand exposure.

• Manage all aspects of event planning (Press Conference, Forum, activities, etc.) and execution, ensuring clear and consistent brand messaging at all touchpoints.

**Marketing Campaign Planning & Execution:**

• Develop and implement a localized marketing strategy (especially for corporate banking) tailored to the target audience.

• Analyze campaign performance, identify areas for improvement, and make data-driven adjustments for optimization.

**Vendor Management:**

• Negotiate contracts with external vendors, securing advantageous terms and conditions.

• Manage relationships with local vendors, ensuring high-quality and timely project delivery.

• Act as the primary point of contact for all vendor communication related to marketing and communications projects.

**Administrative Support:**

• Provide organizational support for internal administrative processes related to brand marketing and communications projects, including meeting arrangement, document creation & management, and procurement.

• Implement other duty being assigned by the Bank.

**Education:

• Bachelor’s degree in Communications, Marketing, PR, Business management, finance or a related field.

**Work experience:

• 5+ years experiences (preferred in marketing, advertising, business management, or finance-related)

• Proven track record of developing and executing successful marketing campaigns collaborating with global team is a plus.

**Language skill:

• Proficient in Vietnamese and either English or Chinese is a must.

**Certificate:

• None