Senior Digital Marketing Cum Product Owner

JOB DESCRIPTION:

Takes main responsibility in managing and developing Mobile Applications (Global Market), including:

Digital Marketing (60%):

• Manage & optimize User Acquisition campaigns on multi channels such as Google Ad, Apple Search Ad, Meta Ad, TikTok Ad,...
• Research, analyze & optimize ASO on Apple Store & Google Play
• Create ideas & brief marketing material (Adcopy, Banner, Video,...)
• Work closely with Ads Network’s representative to plan and optimize campaigns
• Continuously monitor competitor and market changes to adjust user acquisition campaigns accordingly.

Product Management (40%):

Serve as the primary individual responsible for the product's results, including:

• Conduct comprehensive market research to identify and develop innovative product concepts that align with customer demands & stay on track with market trends and competitors.
• Coordinate with cross-functional teams, including Design, QC, Developer, Data,... to strategize and finalize product development planning & execution. Continuously monitor and supervise the progress and quality of other functional teams.
• Oversee and manage the monetization strategy & business outcomes for each product & entire team portfolio
• Appraise new product ideas and strategize appropriate go-to-market plans

REQUIREMENT

• >02 years working experience (Must Have) in Mobile Application Marketing, or Digital Product Management
• Solid experience using related platforms: Google Play, AppStoreConnect, FireBase, Google Ad, Apple Search Ad, MMP, Monetization & Mediation Platform (Admob/Max), Task management Platform (Jira/ Trello/ClickUp,...), Reporting (Looker/BI/Tableau,...) (Must Have)
• Show excellency in project & task management.
• Have Growth Mindset, sales mind, analytical thinking & problem solving skills
• Be data-driven & work well with numerical problem
• Proficient in English Communication