Senior Branding Executive (Global Market) (Full-Time)

A Senior Global Branding Executive is responsible for developing and implementing brand strategies across diverse international markets, ensuring consistency and relevance while driving brand growth and recognition.

• Develop and implement a comprehensive brand strategy that aligns with the company's overall business objectives and market goals.
• Conduct thorough market research to identify emerging trends, consumer needs, and competitive landscapes in various global markets.
• Create and execute global marketing campaigns that resonate with diverse audiences; Collaborate with regional teams to localize global campaigns while maintaining brand consistency.
• Work closely with creative teams (both inhouse and outsource teams) to produce engaging content, including digital ads, videos, social media, and events.
• Increase brand recognition and equity globally through strategic partnerships, events, influencer marketing, and digital campaigns.
• Collaborate with product, sales, and marketing teams to ensure the brand is represented effectively across all customer-facing materials and channels.
• Monitor, track, and report on the effectiveness of campaigns, adjusting as needed.

• Minimum of 2-3 years of experience in branding, preferably within the EdTech, Tech, Education, or Consumer Goods industries
• Strong understanding of brand management principles and global marketing strategies.
• Excellent writing, communication and interpersonal skills, including the ability to build strong relationships with cross-functional teams and external partners.
• Proven experience in developing and executing global branding/marketing campaigns.
• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Ability to manage multiple projects and priorities simultaneously while meeting deadlines.
• Fluency in English is essential, with proficiency in additional languages a significant advantage.
• Experience with digital marketing channels and tools is highly desirable.
• Working time: 40hrs/week