Senior Branding Executive (Global Market)

A Senior Global Branding Executive is responsible for developing and implementing brand strategies across diverse international markets, ensuring consistency and relevance while driving brand growth and recognition.

Develop and implement a comprehensive brand strategy that aligns with the company's overall business objectives and market goals.
Conduct thorough market research to identify emerging trends, consumer needs, and competitive landscapes in various global markets.
Create and execute global marketing campaigns that resonate with diverse audiences; Collaborate with regional teams to localize global campaigns while maintaining brand consistency.
Work closely with creative teams (both inhouse and outsource teams) to produce engaging content, including digital ads, videos, social media, and events.
Increase brand recognition and equity globally through strategic partnerships, events, influencer marketing, and digital campaigns.
Collaborate with product, sales, and marketing teams to ensure the brand is represented effectively across all customer-facing materials and channels.
Monitor, track, and report on the effectiveness of campaigns, adjusting as needed.

Minimum of 2 years of experience in branding, preferably within the EdTech, Tech, Education, or Consumer Goods industries
Strong understanding of brand management principles and global marketing strategies.
Excellent writing, communication and interpersonal skills, including the ability to build strong relationships with cross-functional teams and external partners.
Proven experience in developing and executing global branding/marketing campaigns.
Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
Ability to manage multiple projects and priorities simultaneously while meeting deadlines.
Fluency in English is essential, with proficiency in additional languages a significant advantage.
Experience with digital marketing channels and tools is highly desirable.
Working time: 40hrs/week