PRODUCT EXECUTIVE / ASSISTANT PRODUCT MANAGER – OPHTHALMIC PRODUCTS

• Develop and implement marketing plans for assigned products to achieve business objectives.
• Conduct market research and analyze market, customer, competitor, and sales data to identify trends, opportunities, and potential risks.
• Monitor product performance and market dynamics and recommend appropriate adjustments to marketing strategies.
• Support the development of product strategies, promotional campaigns, communication materials, and other marketing initiatives.

2. Budget & Target Management

• Support the Marketing Manager in developing annual product targets and marketing budgets.
• Assist in allocating targets and budgets to the national sales team.
• Track marketing expenditures against approved budgets to ensure efficient use of resources.

3. Brand & Product Management

• Strengthen brand positioning and awareness among target customer segments.
• Manage the product life cycle, including product launches, rebranding, and product updates.
• Develop and maintain product knowledge, key messages, promotional materials, and sales support tools.
• Ensure all promotional activities and materials comply with local regulations and Company policies.

4. Cross-Functional Collaboration

• Work closely with Sales, Regulatory, Supply Chain, and other departments to align marketing strategies with business objectives.
• Coordinate with Supply Chain to ensure product availability and distribution efficiency nationwide.
• Provide product and marketing support to the Sales team, including field communication, campaign implementation, and market feedback follow-up.
• Participate in cross-functional projects related to product development, product launches, tenders, market access, and other business priorities.

5. Stakeholder Engagement

• Build and maintain relationships with healthcare professionals, pharmacies, and other relevant stakeholders.
• Organize training sessions, workshops, scientific meetings, and marketing events for internal teams and external audiences.
• Support engagement with Key Opinion Leaders (KOLs) and other healthcare stakeholders in accordance with Company policies and applicable regulations.

6. Performance Tracking & Reporting

• Monitor sales performance, market share, and campaign ROI to evaluate marketing effectiveness.
• Prepare monthly reports for the Marketing Manager covering sales results, market trends, challenges, and KPI progress.
• Provide timely market intelligence and field insights to support business planning and decision-making.
• Maintain accurate and timely reports, activity records, budget tracking, and other required documentation.

• Bachelor's Degree in Pharmacy is mandatory.
• 1–3 years of relevant experience in the pharmaceutical industry, preferably in Marketing, Product Management, Sales, or other commercial functions.
• Experience with ophthalmology or ophthalmic products is a strong advantage.
• Strong analytical and strategic thinking skills.
• Proficient in Microsoft Word, Excel, and PowerPoint.
• Excellent communication and interpersonal skills.
• Strong planning, coordination, presentation, and problem-solving skills.
• Ability to manage multiple tasks and meet deadlines.
• Good understanding of the Vietnamese pharmaceutical market and healthcare regulations.
• Ability to work independently while collaborating effectively across functions.
• Willingness to travel as required by the job.
• Good command of written and spoken English and ability to communicate effectively in a business environment.
• IELTS, TOEIC, or TOEFL certification is an advantage.