Marketing Executive

UpTik Co., Ltd. is seeking a passionate and creative Marketing Executive to join our team in managing our client Korean beauty brands such as BB-Lab, Face Republic, La Plante etc. Working closely with the Creative Director, you will have the opportunity to craft innovative marketing strategies, engage with influencers, and bring brands to life in Vietnam's competitive beauty market.

1. Social Media & Content Management

Plan, create, and post engaging content on TikTok, Facebook, and Instagram.

Interact with followers by responding to comments and messages to boost engagement.

Work with the creative team (designers, editors, interns, etc.) to produce high-quality content.

Maintain a structured content calendar to ensure consistent posting and branding.

2. Livestream Session Coordination

Schedule and manage UpTik’s live-selling sessions on TikTok and Shopee.

Collaborate with the video team (studio managers, editors, livestreamers, etc.) to optimize production.

Coordinate with the warehouse and customer service (CS) teams to ensure smooth order fulfillment.

3. E-Commerce Platform Management

Work with the R&D team to track sales and performance trends of UpTik’s TikTok Shop and Shopee.

Regularly update and upload product information on e-commerce platforms.

4. Market Research & Strategy Development

Conduct research on beauty industry trends, focusing on Korean brands in Vietnam.

Monitor competitors and suggest innovative marketing strategies.

Prepare and present monthly progress reports to the Creative Director.

• Required: Bachelor’s degree in Marketing, Communication, or a related field.
• Required: 2+ years of experience in e-Commerce, marketing or a related field.
• Required: Proficiency in business English
• Plus: Experience in operating TikTok Shop and/or Shopee
• Plus: Proficiency in Korean