Marketing Communication Specialist

The Marketing Communication Specialist plays an important coordinator role with various teams and is a true project leader in his/her country or geographic area. With limited oversight and direction from the Regional Marketing Communication Manager, and in collaboration with General Managers, Sales Managers, Product Marketing Managers, and Sales representatives, she/he recommends and implements the annual communications strategy. Main activities are:

Advertising & Marketing communication:

Focuses on increasing product/brand awareness in the market, creating a brand image for targeted customers, and implementing promotional programs including:

Planning & Executing

• Propose and implement the annual communication plan in collaboration with the Regional Marketing Communication Manager.
• Make an inventory of the needs of different local target audiences and recommend yearly additions or modifications to the communication plan.
• Collaborate with technical and product marketing teams to tailor communication messages for specific crop varieties and market segments.
• Ensure consistent corporate and brand image across all communication activities, following HM.CLAUSE brand guidelines.

Advertising & Trading Promotion

• Create and/or coordinate the production of advertising and promotional materials (e.g., logos, flyers, billboards, TV commercials, digital ads, etc.).
• Identify the optimal mix of advertising and promotional channels based on customer segmentation and buyer personas (TV, radio, online, etc.).
• Maintain media and press relations and manage external advertising placements.
• Manage in-store promotions and clarify promotional terms with retailers.
• Coordinate brand promotional merchandise (e.g., mugs, T-shirts, pens, etc.).

Event & PR Management

• Organize and manage events, conferences, workshops, exhibitions, and product launches.
• Develop and maintain relationships with press and media representatives.
• Represent the brand in public engagements to enhance visibility and market reach.

Social Media & Website

• Maintain and update content for the local website and social media platforms (e.g., fanpages).
• Execute localized social media strategies aligned with the overall marketing goals.
• Monitor market trends and competitor communication practices for insights and improvement.

Effectiveness Tracking

• Define KPIs for communication activities and campaigns.
• Track and analyze results and ROI of communication efforts.
• Use insights to improve future communication strategies and activities.

• Strong communication skillsets both oral and in written
• Have strong initiative and work autonomously, taking the lead role in the Vietnam Communications Plans
• Is a proactive participant, providing guidance and feedback, on all communications-related meetings and phone calls with internal and external clients
• Adaptability - Able to deal with frequent change, delays, or unexpected events. Comfortable with fast-paced, challenging environment.
• Ability to plan, organize and prioritize work
• Management: has managed 3rd party agencies or entry level communication experts
• Language –Proficiency inEnglish and Vietnamese is required (both oral & written).