Digital Marketing Specialist

AtAnimal Doctors International, we don’t just care for animals – we live IT. With hospitals across Southeast Asia and a team of passionate, highly-skilled vets from around the world, we’ve provided gold-standard care to over 100,000 pets since 2014. ADI is built on a simple promise: exceptional service and personalized care for every pet that walks through our doors.

What You’ll Do

• Enhance brand awareness and acquire leads/customers.
• Work closely with internal stakeholders to develop and implement digital content strategies that align with overall business objectives.
• Conduct market research and analyze data to identify trends, insights, and opportunities.
• Develop and execute digital marketing campaigns across all relevant channels, including email marketing, social media, PPC.
• Launch optimized paid advertising campaigns through Google Ads, Meta Ads, and TikTok Ads,ETC. to increase brand visibility and awareness.
• Update and optimize website performance, focusing on organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
• Measure and report on the performance of digital marketing campaigns using various web analytics tools (e.g., Google Analytics, WebTrends) and assess results against key performance indicators (KPIs) and return on investment (ROI).
• Identify areas for improvement and make data-driven decisions to optimize results.
• Conduct A/B testing, analyze test results, and implement winning variations. Continuously refine marketing messages, user experience, and conversion strategies to enhance performance.
• Stay up-to-date with industry trends and digital marketing best practices.
• Manage budgets and ensure campaigns remain within budget while delivering the desired results.

What You Bring
We’re looking for someone who’s ambitious and ready to make things happen. You’ll need:

• Bachelor’s degree in Marketing, Business, or a related field.
• Having from 2 to 4 years of experience in digital marketing or a related field.
• Bilingual proficiency in Vietnamese and English.
• Have knowledge of web analytics tools (e.g. Google Analytics, WebTrends ETC.)
• Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media.
• Knowledge of website CMS and marketing automation tools.
• Proven track record of generating leads or conversions through digital channels, driving website traffic, increasing engagement.
• Analytical mindset and critical thinking.
• Excellent project management skills with the ability to prioritize tasks effectively.
• Strong collaboration skills and the ability to work well in a team environment.
• Up-to-date knowledge of emerging digital marketing trends and technologies.
• Ability to thrive in a fast-paced, ever-evolving environment.
• Proactive and self-motivated attitude—you take initiative rather than wait for instructions.