Digital Content Producer

Citrus Media Pte Ltd: is one of Singapore’s most vibrant and independent publishing houses, with a portfolio that includes a host of consumer and trade publications. Our core publications comprise Blissful Brides (blissfulbrides.sg), Hospitality Resource Directory (HRD) and clubpets (clubpets.com.sg). We are the organiser of the Blissful Outdoor Wedding Show, A.K.A. BOWS (bows.sg), a three-day event held thrice yearly in the months of January, May and October.

We are seeking a versatile and innovative Digital Content Producer to lead the creation, management, and oversight of various digital content assets across multiple platforms. This role requires a unique blend of technical expertise, creativity, and strategic thinking. As a Digital Content Producer, you will play a crucial role in shaping our brand's digital presence, engaging our audience, and driving meaningful interactions through compelling content.

Responsibilities:

Content Creation and Curation:

• Conceptualize and create engaging digital content, including but not limited to videos, graphics, blog posts, social media posts, infographics, webinars, podcasts, and interactive content.

• Collaborate with content creators, designers, and other stakeholders to ensure the content aligns with brand guidelines, target audience preferences, and marketing objectives.

• Explore innovative content formats and storytelling techniques to enhance user experience and capture audience attention.

• Manage the content creation process from ideation to execution, including scriptwriting, filming, editing, and post-production.

• Video Editing: Editing and post-production work on video content, including assembling footage, adding effects, transitions, and audio enhancements to create engaging videos.

• Filming: Capturing high-quality video footage using cameras and equipment, including setting up shots, adjusting lighting and sound, and ensuring the overall visual and technical quality of the recordings.

• Mood Board Creation: Developing mood boards that visually communicate the desired aesthetic, style, and creative direction for projects, campaigns, or brand identities.

Content Strategy and Planning:

• Develop and implement a comprehensive content strategy that aligns with overall business goals and marketing objectives.

• Conduct market research and analyze audience insights to identify content opportunities and trends.

• Create content calendars to ensure consistent and timely delivery of content across various platforms.

• Coordinate content distribution across multiple channels, optimizing content for search engine optimization (SEO) and social media platforms.

Performance Analysis and Optimization:

• Monitor and analyze the performance of digital content using relevant analytics tools to track key metrics, user engagement, and content effectiveness.

• Use data-driven insights to optimize content strategy, improve audience targeting, and enhance content performance.

• Continuously test and experiment with different content formats and distribution methods to maximize reach and impact.

Team Management and Collaboration:

• Lead and collaborate with a team of content creators, videographers, designers, and external partners to ensure the successful execution of content projects.

• Provide guidance, feedback, and mentorship to team members, fostering a creative and productive work environment.

• Collaborate with cross-functional teams, including marketing, communications, and design, to ensure content consistency and alignment with overall brand messaging.

• Diploma or Bachelor's Degree in marketing, communications, digital media, or a related field.

• Proven work experience as a Digital Content Producer, Content Manager, or a similar role, with a strong portfolio showcasing successful digital content campaigns and projects.

• Proficiency in content creation tools and software, such as video editing software, graphic design tools, and content management systems (CMS).

• Solid understanding of digital marketing principles, SEO, and social media best practices.

• Creative mindset and strong storytelling skills, with the ability to tailor content for different target audiences and platforms.

• Analytical mindset, with the ability to interpret data and translate insights into actionable content strategies.

• Excellent project management and organizational skills, with the ability to handle multiple projects simultaneously.

• Strong leadership and communication skills, with the ability to collaborate effectively with cross-functional teams.

• Flexibility and adaptability to work in a dynamic and fast-paced environment.