Digital Acquisition Executive (Lead Generation)

1. Digital Acquistion – Lead Generation:

• Effectively set up, execute, and optimize digital media campaigns on multiple platforms, including, but not limited to: Google AdWords, Zalo, Facebook, Coc Coc, Display Network, etc.

• Closely work with partners for digital leads contribution from end-to-end to ensure growth and KPI met

• Manage budget, scope, and timeline for paid marketing campaigns and initiatives. Ensure that all campaigns are optimized to bring highly targeted traffic while also ensuring a very strong ROI

• Manage optimizing, tracking and reporting of campaign progress and conversion for improvement

• Apply necessary actions to support S.E.O / S.E.M for final result of lead generation

• Coordinate with Digital Project and ICT teams to conduct UAT/Staging testing and support project implementation related to lead generation funnels or system enhancements.

2. Email Marketing:

• Support email marketing execution for effective customer communication and up-sales / cross-sales opportunities

3. Vendor & Stakeholders management:

• Effectively work with relevant departments such as IT, Finance, Legal & Compliance to make things done within scope of work

• Build and maintain relationships with key vendors, platforms and technology partners

• Actively seek opportunities to expand possibility of lead generation and brand awareness

• Collaborate with Digital Project, ICT, and other stakeholders to ensure smooth deployment and monitoring of new digital initiatives and technology solutions.

4. Others:

• Own policies, manual, workflows within digital marketing to ensure quality delivery, good digital customer experience and Group branding guidelines

• Support end-to-end testing, feedback, and rollout for digital marketing-related system updates, ensuring cross-departmental alignment and successful project delivery.

1. Qualification: College/ University Graduated

2. Work Experience

• 02 years proven working experience in Digital Marketing-Lead generation, preferable in financial service sector

• Have experience in digital performance agency is an advantage

• Demonstrate experience managing SEO/SEM, marketing database, marketing email, social media, DSP, etc.

• Google AdWords Certified / Facebook Blueprint Certified is a plus

3. Knowledge & Skill:

• Digital Advertising Platforms: campaign setup, targeting options, bidding strategies, and ad performance tracking.

• Well-use of analytics tools

• Lending and Card products

• Fluent in both English and Vietnamese