UA Marketing (User Acquisition)

- Conduct market research and user analysis, develop marketing plans for Mobile App products.

- Execute advertising campaigns on platforms such as Google Ads, Facebook Ads, TikTok Ads, Unity Ads...

- Analyze and evaluate advertising and product metrics, optimize advertising effectiveness, and drive high-quality user acquisition.

- Prepare reports on campaign performance and propose strategies to improve advertising and product performance.

- Generate creative ideas, edit videos, and create advertising images.

- Conduct A/B testing and continuous optimization to improve advertising effectiveness and increase customer purchases on the app.

- At least 1 years of experience in developing advertising campaigns on networks like Google Ads, TikTok Ads, Unity Ads, etc.

- Proficient in using analytical tools such as Google Analytics, etc.

- Preference will be given to candidates who are proficient in English or Chinese.

- Data analysis: Thorough understanding of relevant metrics in advertising campaigns across various channels such as CPM, CTR, CPC, CPI, CPA, CPP...; and understanding the logical relationships between these metrics.

- College/University graduate with a GPA of over 7.5 in mathematics or having attended advanced math courses is preferred.