Social Media Coordinator

Job purpose:

We are seeking a talented and creative Social Media Coordinator to join our team. The ideal candidate will be responsible for designing, producing, and managing engaging content across various social media platforms. This role requires a mix of creativity, strategic thinking, and an understanding of social media trends to effectively engage our target audience and grow our online presence. Also, the candidate needs to be flexible with working time conditions.

Key Responsibilities

• Content Creation: Develop visually appealing and engaging content (images, videos, graphics, reels, and captions) tailored to each social media platform (e.g., Instagram, TikTok, Facebook, Twitter, LinkedIn).
• Social Media Management: Plan, schedule, and publish content using social media management tools, ensuring consistent posting and alignment with the brand’s tone and goals.
• Audience Engagement: Monitor and respond to comments, messages, and interactions, fostering community engagement and maintaining brand loyalty.
• Campaign Development: Collaborate with the marketing team to conceptualize and execute campaigns that drive brand awareness, traffic, and sales.
• Analytics and Reporting: Track and analyze the performance of social media posts and campaigns. Provide actionable insights to optimize future content strategies.
• Trend Monitoring: Stay updated on the latest social media trends, tools, and algorithms to keep the brand ahead of the curve.
• Collaboration: Work with designers, photographers, videographers, and other team members to produce high-quality content.

• Proven experience as a Social Media Creator, Content Creator, or similar role.
• Strong understanding of major social media platforms and their best practices.
• Proficiency in content creation tools such as Canva, Adobe Creative Suite, or video editing software.
• Excellent storytelling, writing, and editing skills.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Knowledge of social media analytics tools (e.g., Meta Business Suite, Hootsuite, Google Analytics).
• Creative mindset with a passion for innovation and design.
• Experience in photography or videography is a plus.
• Able to speak english, and other languages such as Chinese/ Malaysian/ Spanish is a plus.

Preferred Skills:

• Experience with influencer marketing or partnerships.
• Basic understanding of SEO and digital marketing principles.
• Familiarity with paid social media advertising.