Project Marketing Coordinator (Thai Lan Market)

ABOUT THE ROLE

We are looking for a Project Marketing Coordinator (PR & Media) with 3–5 years of experience in PR booking, guest posting, or PBN management, ideally with a strong background in the Thai market. The role requires building and leveraging networks with agencies, publishers, and KOLs/KOCs in Thailand, while understanding the local media landscape and consumer behavior.

The ideal candidate is proficient in English, with Thai language skills as a strong plus, and demonstrates strong organizational and project management abilities to manage multiple deadlines. This position values a proactive and adaptable mindset, capable of working both independently and collaboratively with cross-functional teams.

KEY RESPONSIBILITIES

● Execute PR, guest post, and PBN bookings across media platforms in the Thai market.

● Manage and maintain long-term relationships with Thai agencies, publishers, KOLs/KOCs, and media partners.

● Collaborate with internal teams (SEO, Content, Digital) to ensure booking activities align with overall marketing strategies.

● Track, review, and report the effectiveness of PR/guest post/PBN campaigns, providing data-driven recommendations for improvement.

● Keep up to date with Thai market trends related to PR, guest post, and PBN activities to support cross-border marketing plans.

QUALIFICATIONS AND EXPERIENCE

● Bachelor’s degree in Marketing, Communications, Business, or a related field.

● 3–5 years of experience in PR booking, guest posting, or PBN management, preferably with exposure to the Thai market.

● Strong network with agencies, publishers, KOLs/KOCs in Thailand.

● Solid understanding of Thai media landscape and consumer behavior.

● Proficiency in English (required); Thai language skills are a strong advantage.

● Strong organizational and project management skills; comfortable handling multiple deadlines.

● Proactive, adaptable, and able to work independently as well as with cross-functional teams.

● Thai professionals currently based in Vietnam with proven marketing experience are highly encouraged to apply.

BENEFITS

● Competitive salary with annual performance review.

● Project bonuses, KPI-based rewards, and year-end bonus.

● Full compliance with Vietnamese labor laws

● A fast-paced startup agency environment with opportunities to grow and work on cross-border campaigns.

● Team-building activities, skill workshops, and career development programs.

● A unique chance to expand your professional network within Thailand and Southeast Asia.