Product Marketing Executive

This position is responsible for managing the product portfolio and declared pricing across different channels and regions, ensuring appropriate seasonal allocation and timely communication of product specifications. The role supports seamless coordination across departments such as Sales, Marketing, Customer Service, and Compliance by standardizing product data and documentation. The ideal candidate will have relevant field experience, strong organizational skills, and the ability to navigate complex, cross-functional workflows.

KEY RESPONSIBILITIES

Product portfolio & Pricing management

●Develop and update product lists by segment, region, and seasonality.

●Maintain published pricing for each channel (traditional, online, project-based).

●Ensure pricing consistency and alignment with the company’s strategic objectives.

Inventory planning & Distribution coordination

●Coordinate stock allocation plans based on realistic demand forecasts.

●Monitor inventory levels and initiate timely redistribution or replenishment as needed.

●Collaborate closely with logistics and sales teams to align supply with market demand.

Product document standardization

●Create and maintain a standardized set of product information: datasheets, catalogs, sales kits, images, and demo videos.

●Ensure the availability of updated technical certifications, user manuals, and regulatory documentation for relevant departments and authorities.

Cross-functional support

●Deliver short training sessions on new or updated products for internal sales teams, customer service staff, and key distributors.

●Provide customized sales materials, product decks, and FAQs to support customer consultation and service delivery.

Performance monitoring & Improvement

●Track product performance by category, channel, and territory.

●Provide insights and propose portfolio or pricing adjustments based on business performance data.

Product Life Cycle (PLC) monitoring

●Monitor key metrics across different stages of the product lifecycle.

●Provide early warnings and recommendations to address product declines or shifts in demand.

● Bachelor’s degree in Business Administration, Engineering, Marketing, or a related field.

● At least 3 years of experience in product management, preferably in HVAC or Home Appliance.

● Hands-on experience in market research, field surveys, or product positioning strategies.

● Familiarity with sales channel dynamics and seasonal demand trends.

● Strong analytical skills with proficiency in Excel, PowerPoint, and dashboard tools.

● Strong communication skills, with proficiency in English or Chinese considered a significant advantage.

● Detail-oriented and capable of managing multiple priorities under tight timelines.